Marketing Technology Director

About the position

Zions Bancorporation is seeking a Marketing Technology Director to drive a vision for the MarTech stack, ensuring scalability, security, and innovation. This role will implement a technology roadmap that aligns with business goals and fosters collaboration between marketing, IT, and other departments for seamless technology integration. The position is part of an expanding marketing team that is building a dynamic in-house Creative Studio and innovative Demand Center, transforming how the bank connects with customers.

Responsibilities

• Partner with key stakeholders across marketing, IT, compliance, and UX to support business objectives.
• Design and implement a comprehensive marketing technology stack that aligns with business goals.
• Ensure the marketing organization is effective in driving new customer growth and retention through best-in-class technology-driven solutions.
• Support the team in overcoming challenges and executing MarTech initiatives successfully.
• Develop and maintain a roadmap for technology adoption and upgrades.
• Develop and oversee data collection, storage, and analysis strategies to ensure data integrity and usability.
• Implement and maintain security protocols to protect sensitive marketing data.

Requirements

• A master's or bachelor's degree in marketing, business, information technology, or a related field is preferred.
• A minimum of 10+ years of experience in marketing technology, digital marketing, or a similar field with a focus on banking and/or retail bank products.
• Leadership experience; leading and managing teams.
• Comprehensive knowledge of integrated marketing across digital, print, experiential, and emerging channels.
• Experience balancing innovative approaches with the conservative expectations and regulations of financial services.
• Proficiency in managing marketing technology platforms such as CRM, marketing automation, and analytics tools.
• Expertise in Adobe Experience Platform, Salesforce and integrating various other marketing technologies to ensure seamless data flow.
• Ability to manage multiple projects simultaneously and effectively.
• Strong written and verbal communication skills to present data findings effectively.

Nice-to-haves

• Certifications in digital marketing, data analytics, or marketing technology can be beneficial.

Benefits

• Medical, Dental and Vision Insurance - START DAY ONE!
• Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
• Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts
• Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays
• 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
• Mental health benefits including coaching and therapy sessions
• Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire
• Employee Ambassador preferred banking products