Marketing Technology & Sales Enablement Category Manager

About the position

The Marketing Technology & Sales Enablement Category Manager is a strategic leader responsible for optimizing Humana's investment in marketing technology, demand generation, and sales enablement tools. This role focuses on enhancing lead generation, optimizing marketing automation, and ensuring the seamless integration of technology and data analytics to drive business growth.

Responsibilities

• Develop and execute procurement strategies for MarTech platforms, including CRM, marketing automation, data analytics, customer segmentation, and personalization tools.
• Partner with marketing, sales, and IT teams to optimize the MarTech stack, ensuring seamless integration and scalability.
• Evaluate and negotiate contracts for SaaS solutions, AI-powered marketing tools, and emerging marketing technologies to enhance efficiency and personalization.
• Develop and execute procurement strategies for lead generation initiatives including account-based marketing (ABM), digital advertising, SEO, and paid media performance tracking.
• Partner with sales and marketing teams to implement solutions that improve lead capture, conversion rates, and sales funnel efficiency.
• Oversee the procurement and contracting of third-party lead generation services, including content syndication, intent data providers, and prospecting platforms.
• Ensure that data privacy and compliance regulations (GDPR, CCPA, HIPAA) are upheld in all lead acquisition and customer data strategies.
• Lead the end-to-end RFP and negotiation process for marketing technology, lead generation platforms, and analytics solutions.
• Structure agreements with SaaS providers, digital agencies, and lead generation vendors to drive cost efficiencies, performance transparency, and contractual accountability.
• Analyze total cost of ownership (TCO), cost-per-lead (CPL), and return on marketing investment (ROMI) to ensure procurement decisions maximize business impact.
• Act as the liaison between procurement, marketing, sales, and IT teams to align technology investments with business objectives.
• Develop data-driven procurement strategies to enhance marketing measurement that help optimize media mix modeling, attribution, and campaign performance tracking.
• Develop procurement governance frameworks to manage vendor compliance, data security, and performance tracking.
• Provide strategic guidance on budget planning, cost forecasting, and contract optimization for marketing technology investments.

Requirements

• Bachelor's degree in Supply Chain Management, Business, Marketing, or a related field.
• 6-10 years of experience in procurement, sourcing, or supply chain management.
• 3+ years of project leadership experience, managing complex supplier negotiations and contracts.
• Strong analytical and financial acumen, with the ability to assess procurement impacts on business performance.

Nice-to-haves

• Strategic Procurement marketing experience.
• Previous experience in marketing procurement, marketing technology sourcing, or digital transformation.
• Indirect services procurement experience.
• Expertise in MarTech solutions, lead generation strategies, digital advertising procurement, and demand generation platforms.
• Experience in SaaS procurement, digital marketing strategy, or enterprise marketing technology selection.
• Master's degree (MBA, Supply Chain, or Marketing focus).

Benefits

• Medical, dental and vision benefits.
• 401(k) retirement savings plan.
• Paid time off, including company and personal holidays, volunteer time off, paid parental and caregiver leave.
• Short-term and long-term disability.
• Life insurance.