About the position
Adaptive ML is building a reinforcement learning platform to tune, evaluate, and serve specialized language models. We are pioneering the development of task-specific LLMs using synthetic data, creating the foundational tools and products needed for models to self-critique and self-improve based on simple guidelines. Adaptive Engine enables companies to build and deploy the best LLMs for their business. Our founders previously worked together to create state-of-the-art open LLMs. We closed a $20M seed with Index & ICONIQ in early 2024 and are live with our first enterprise customers (e.g., AT&T). We're looking for a driven and hands-on full-stack marketer to scale and own our marketing function from the ground up-someone equally fluent in product, growth, and content marketing who's hungry to make an impact at Adaptive ML. In this role, you'll take ideas from whiteboard to launch, owning the full GTM marketing motion: from defining our positioning and messaging to designing and executing campaigns that move the needle on awareness, adoption, and revenue. You'll translate complex technical capabilities into clear, compelling value propositions for different personas, run high-impact experiments across channels, and create strategic content that amplifies our product and growth initiatives. This is a highly cross-functional role where you'll work closely with Product, Sales, and Tech to make sure our story resonates with the right audiences. You'll have the autonomy to shape our market presence, the mandate to test bold ideas, and the responsibility to ensure every initiative drives measurable results. This is an in-person role based at our New York or Paris office.
Responsibilities
- Define and refine our messaging and positioning for each ICP, persona, and use case, translating product & technical capabilities into clear, differentiated value propositions
- Partner with Product to plan and execute GTM strategies for launches and feature updates
- Build and maintain high-impact sales enablement materials: pitch decks, one-pagers, case studies
- Conduct market, customer, and competitive research to inform positioning, roadmap, and account-based marketing strategies for priority verticals/accounts in partnership with Sales
- Own the marketing funnel end-to-end, from awareness through conversion and retention, designing and executing integrated campaigns across paid and organic channels (e.g., LinkedIn, X, SEO, events, newsletters)
- Run structured experiments to identify new growth levers, measure CAC/ROAS, and scale what works
- Plan and execute event strategies, including conferences, webinars, and community events, to drive leads and engagement
- Set up and manage marketing analytics infrastructure to track KPIs, pipeline impact, and ROI across channels & campaigns
- Create high-quality, high-leverage content that supports product and growth initiatives
- Maintain a strategic content calendar tied to launches, campaigns, and events
- Produce thought leadership, blog posts, and other assets that drive engagement and trust
- Repurpose content across multiple formats and channels to maximize reach and impact
Requirements
- 5+ years of experience in product & growth marketing, preferably with a focus on machine learning or AI technologies
- Proven track record of translating complex technical products into clear, compelling customer value for multiple personas (technical and non-technical) and creating high-impact content to bring those narratives to life
- Demonstrated success in owning GTM strategy and execution, from positioning through launch and optimization
- Experience running multi-channel growth campaigns (paid, organic, events, partnerships) and measuring performance across the funnel
- Proficient with marketing analytics tools (e.g., HubSpot, LinkedIn Ads, SEO tools) and adept at setting success metrics, tracking KPIs, and measuring ROI to double down on what works
- Proven ability to collaborate cross-functionally with Product, Sales, and Technical teams to align on priorities and messaging
- Thrive in ambiguous, fast-moving environments with a creative, data-driven marketing approach to testing high-impact tactics across channels
Benefits
- Comprehensive medical (health, dental, and vision) insurance
- 401(k) plan with 4% matching (or equivalent)
- Unlimited PTO - we strongly encourage at least 5 weeks each year
- Mental health, wellness, and personal development stipends
- Visa sponsorship if you wish to relocate to New York or Paris
