Media and Social Marketing Manager Lead

About the position

Seeking a seasoned Media and Social Marketing Manager Lead for our Marketing Operations team. This role sits at the intersection of media marketing campaign execution and risk management and plays a critical part in ensuring that marketing campaigns meet internal standards, risk and compliance requirements and member expectations. This is a high impact role suited for a proactive, detail-oriented leader with deep marketing campaign execution and risk management experience. You will serve as a bridge between cross functional marketing and technology enablement teams to drive process improvements, risk mitigation strategies and RCSA readiness.

Responsibilities

• Own and evolve marketing controls for media channels ensuring compliance with internal policies, enterprise risk framework and regulatory standards
• Conduct RCSAs (Risk and Control Self-Assessments), and deep dive on campaign execution processes for all media channels (e.g. programmatic, social, search)
• Identify and document key risks and associated mitigating controls; escalate emerging issues as needed
• Support incident response and root cause analyses for control failures and campaign issues
• Provide advisory support to marketing teams during campaign planning and execution
• Embed controls, approval processes into MarTech workflow design and influence development of automated controls
• Serve as lead point of contact for internal audit and control testing
• Maintain audit-ready documentation and evidence tracking for campaign execution
• Influence and align cross-functional teams to drive accountability for control execution
• Lead risk awareness, change management and training initiatives within the marketing organization

Requirements

• Bachelor's degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree
• 8 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 4 years experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management
• Subject-matter-expert knowledge of digital or social marketing industry and practices
• Subject-matter-expert knowledge on impact of social marketing to an omni-channel experience
• Demonstrated leadership in influencing business decisions, success in leading, influencing, motivating and collaborating with key stakeholders
• Effective communication and presentation skills; able to present to all levels of leadership
• Subject-matter-expert knowledge of Microsoft Office, Word, Excel and PowerPoint

Nice-to-haves

• Deep understanding of media campaign execution within a highly regulated environment
• Demonstrated success in developing, implementing and maintaining controls or risk management programs
• Excellent communication skills and executive presence, ability to influence at all levels across a matrixed organization
• Strong analytical and problem-solving skills with experience leading and executing enterprise risk management frameworks (e.g., RCSA, issue management)
• Experience with media channel process improvements and automation
• Knowledge and experience partnering with media vendors, platforms and systems
• Detail oriented with a structured approach to process design and documentation
• Working knowledge of data governance or data privacy practices

Benefits

• Comprehensive medical, dental and vision plans
• 401(k)
• Pension
• Life insurance
• Parental benefits
• Adoption assistance
• Paid time off program with paid holidays plus 16 paid volunteer hours
• Various wellness programs
• Career path planning and continuing education