About the position
At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity Seeking a highly organized and detail-oriented Media and Social Marketing Manager for our Marketing Operations team. This role sits at the intersection of marketing campaign execution and risk management and plays a critical part in ensuring that marketing campaigns meet internal standards, risk and compliance requirements and customer expectations. You will play a key role in helping to drive process improvements, risk mitigation strategies and RCSA readiness.
Responsibilities
- Develop, implement and maintain control processes for marketing activities for media channels.
- Ensure marketing campaigns are compliant with applicable compliance regulations and internal policies.
- Conduct risk assessments and deep dive on campaign execution processes for all media channels (e.g. programmatic, social, search).
- Provide advisory support to marketers during campaign strategy planning and execution.
- Identify and document control gaps and work with stakeholders to implement remediation strategies.
- Drive standardization and documentation of marketing processes, controls and workflows.
- Support development and implementation of automated controls and governance tools.
- Prepare documentation and evidence to support control testing and issue management.
Requirements
- Bachelor’s degree; OR 4 years of related experience may be substituted in lieu of degree.
- 4 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 2 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
- Solid foundational knowledge of digital or social marketing industry and practices.
- Experience influencing business decisions.
- Experience facilitating and/or participating in cross-functional teams.
- Experience collaborating with key stakeholders.
- Proficient with MS Office, Word, Excel and PowerPoint.
- Proficient knowledge on impact of social marketing to an omni-channel experience.
Nice-to-haves
- Strong understanding of media campaign execution within a highly regulated environment.
- Experience maintaining controls or risk management programs.
- Excellent communication skills.
- Strong analytical and problem-solving skills with experience supporting enterprise risk management frameworks (e.g., RCSA, issue management).
- Knowledge and experience partnering with media vendors, platforms and systems.
- Detail oriented with a structured approach to process design and documentation.
Benefits
- Comprehensive medical, dental and vision plans.
- 401(k) and pension.
- Life insurance.
- Parental benefits.
- Adoption assistance.
- Paid time off program with paid holidays plus 16 paid volunteer hours.
- Various wellness programs.
- Career path planning and continuing education.
