About the position
The Medical Aesthetics Marketing Director plays a pivotal role in the growth and development of the medical/physician channel, with a strong emphasis on expanding the Face Reality brand and driving company revenue. This position is integral to building and enhancing our brand presence in the marketplace, requiring a seasoned professional with expertise in leveraging clinical studies to substantiate marketing claims and strategies. The ideal candidate will be responsible for driving key opinion leader (KOL) engagement and cultivating influential relationships within the physician community, ensuring that Face Reality becomes a trusted name within the medical aesthetics space. In this role, the Medical Aesthetics Marketing Director will lead the development and execution of comprehensive, data-driven marketing strategies tailored to the physician channel, while also leading efforts to elevate the brand’s voice and value proposition. This involves integrating clinical evidence into marketing campaigns to enhance credibility and attract physician support. The role requires a unique blend of strategic vision, analytical acumen, and exceptional leadership to foster both short-term and long-term success for the channel. A successful candidate will have the ability to influence key stakeholders, shape brand messaging, and drive financial performance by aligning marketing initiatives with broader business objectives.
Responsibilities
- Serve as the champion of the brand within the Physician channel internally and externally, ensuring consistent brand voice and alignment with the company's mission and values, in partnership with the CRO.
- Develop and maintain clear brand positioning and differentiation in the medical/physician market.
- Leverage the use of clinical research, claims and KOL partnership to strengthen the brand.
- Develop and implement integrated strategic marketing plans, including brand positioning, messaging, and overall branding experience.
- Develop annual Marketing Plans and seasonal marketing strategies, particularly within the physician/medical channel.
- Oversee portfolio positioning and lifecycle management, ensuring optimal product placement and market penetration.
- Lead the development and execution of integrated marketing campaigns that resonate with medical audiences.
- Utilize insights and market trends to create compelling messaging and impactful creative assets.
- Partner with internal creative team, and external partners to create breakthrough communications across all touchpoints.
- Lead B2B Physician PR, tradeshows, conferences, and other tactics to drive awareness and product sales.
- Lead annual financial forecasting and budget development, ensuring alignment with financial objectives.
- Track and monitor monthly performance, analyze key performance indicators (KPIs), and recommend corrective actions.
- Utilize data-driven insights to monitor campaign performance, analyze ROI, and optimize marketing strategies.
- Own and optimize an integrated Marcom calendar in close coordination with cross functional stakeholders.
- Collaborate effectively with cross-functional teams to ensure cohesive brand messaging and alignment across all channels.
- Hire, manage, empower, train, and develop direct reports.
- Drive innovation input into product development, to ensure we cater to the unique needs of the channel.
- Lead the cross-functional collaboration with Education and the Education toolkit as it pertains to the physician channel.
- Utilize medical/physician market research to inform strategic planning and decision-making.
Requirements
- Bachelor’s degree in marketing, Business, or related field preferred.
- 8-10 years of experience in medical marketing (aesthetics, devices, or topical skincare industry preferred).
- Experience directly managing strategies and programs in the medical/physician channel.
- 10+ years of experience driving 360 digital and traditional marketing channel mix.
- Strong track record in a leadership role, including management of direct reports, external partners, and cross-functional teams.
Benefits
- Base salary is $145k - $165k per year plus bonus and full benefits package.
