Medical Services Marketing Specialist

About the position

The Medical Services Marketing Specialist role supports the organization’s strategic plan to grow market share and strengthen brand loyalty for the Heart Institute and fetal services. The position is responsible for developing and executing targeted marketing strategies, cultivating strong partnerships with clinical teams, and increasing awareness and engagement around these highly specialized programs. The work shift is Monday to Friday, 8:00 a.m. to 5:00 p.m., in a hybrid work environment.

Responsibilities

• Serves as the marketing relationship 'owner' and as a strategic resource for physicians and leaders of Cardiac Services, Neurosciences, Hematology/Oncology, Pulmonary and Endocrine and other service lines.
• Ensures physician bios, photos, areas of specialty, etc. are current, provided to Manager, Digital Services and posted to AC web and smartphone/mobile properties.
• Gathers information and writes copy/announcements on new physicians and/or changes in medical staff and ensures information has been provided to Physician Liaisons, Media Relations Specialists, and other key team members for marketing communications.
• Plans, collaborates and recommends marketing solutions for targeted markets.
• Supports Physician Liaisons to help strengthen targeted referrals.
• Represents Marketing & Communications as contact person for service line initiatives or other services as assigned.
• Performs other duties as assigned.

Requirements

• High school diploma or GED or equivalent.
• 2 years of relevant experience, or 4 years of experience in lieu of a diploma/GED.

Nice-to-haves

• Bachelor's degree in a related field of study.