About the position
At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs. As our Performance Marketing Lead, you’ll lead strategy, execution, and measurement for all performance marketing (Paid + SEO/SEM + digital) in service of driving member growth. You will work cross functionally across product, design, engineering, BI, and finance to drive efficient and effective campaigns, resulting in high impact on member enrollment and engagement. You’ll be a thought partner to account managers for customers and strategic partnerships, serving as an internal subject matter expert on performance marketing.
Responsibilities
- Develop and execute end-to-end performance marketing campaigns across paid search, SEO/SEM, and digital
- Define clear goals, budgets and KPIs for each campaign and iterate based on real-time performance data
- Lead A/B and multivariate testing to optimize creative, targeting and bidding strategies
- Partner closely with product, design, and account management teams to align on campaign goals, audience segmentation and measurement frameworks
- Collaborate with operations and finance to forecast spend, track ROI and report on budget utilization
- Stay abreast of emerging performance marketing tools, channels and best practices in healthtech and regulated industries
Requirements
- 7+ years of performance marketing experience driving growth across paid search / SEO / SEM / digital
- Strong analytical chops; you’re comfortable digging into data and surfacing actionable insights.
- Strong understanding of behavioral and personalized marketing tactics.
- Strong communication and collaboration skills, with experience working cross-functionally.
- Creative and resourceful, with a strong bias for action and testing.
- A genuine passion for mental health and a respect for the people behind the metrics.
Benefits
- Health, Dental, Vision benefits start on your first day at Spring.
- Employer sponsored 401(k) match of up to 2% for retirement planning
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
- Competitive paid time off policies including vacation, sick leave and company holidays.
- Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months tenure.
- Access to Noom, a weight management program.
- Access to fertility care support through Carrot, with $4,000 reimbursement for related fertility expenses.
- Access to Wellhub for fitness, mindfulness, nutrition, and sleep.
- Access to BrightHorizons for sponsored child care, back-up care, and elder care.
- Up to $1,000 Professional Development Reimbursement a year.
- $200 per year donation matching to support your favorite causes.
