About the position
The Memory Care Advisor or Sales and Marketing Director is responsible for building and maintaining Assisted Living occupancy through the implementation of a facility marketing plan and application of sales techniques. This role involves spending the majority of time engaged in growing move-ins, maintaining a thorough knowledge of the building's products and services, resident care related capabilities, and physician relations. The advisor effectively uses customer relationship management (CRM) systems and tools to manage referral source sales and develops relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the building. The advisor also effectively uses the IMPACT sales process to build relationships with inquiries resulting in commitment to move-in.
Responsibilities
- Regularly and customarily spends majority of their time engaged in growing move-ins
- Maintains a thorough knowledge of the building's products and services, resident care related capabilities and physician relations
- Effectively uses customer relationship management (CRM) systems and tools to manage referral source sales
- Develops relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the building
- Effectively uses IMPACT sales process to build relationships with inquiries resulting in commitment to move-in
- Completes application for move-in prior to move-in along with tracking to screen residents for financial appropriateness
- Develops and executes an annual sales and marketing plan and manages available resources to meet building objectives, within budget
- Maintains a media contact list and writes and submits press releases with photos to local media monthly as outlined in sales and marketing plan
- Maintains current database and develops monthly topical communications to inquiry leads
- Works with Corporate Marketing Communications Manager and Manager of Market Development in the development of print advertisement, brochures and media campaigns
- Models customer service principles throughout the building and promotes appreciation of our customers' needs with every employee
- Evaluated on total revenue at/above budget, total occupancy at/above budget, sales calls met/exceeded goal, conversion ratios met/exceeded goal, and completion and submission of required sales and marketing reports
Requirements
- College degree preferred
- Familiarity with long-term care and/or health care services preferred
- Sales experience, particularly in health care services, products, or pharmaceuticals preferred
Benefits
- Daily Pay
- Medical insurance
- Dental insurance
- Vision insurance
- 401k
- Company paid life insurance
- Employee discounts through Perk Spot
- Paid time off
- Paid parental leave
- Pet insurance
