About the position
CNO Financial Group's Marketing Department is hiring a Mgr, Digital Marketing who is responsible for driving lead generation through integrated digital campaigns, including paid search, paid social, retargeting, display, contextual, email, and programmatic efforts. This role focuses on increasing traffic to CNO websites and generating high-quality prospects to support new customer acquisition. This role will work with both internal and external partners to create and implement a variety of digital marketing campaigns including special localized campaigns to support lead generation and premium growth for our Bankers Life brand. This is your opportunity to play a key role in high-impact campaigns and drive measurable business growth. You'll not only lead strategic initiatives but also dive into performance analytics to ensure campaigns exceed objectives—identifying opportunities to boost ROI and optimize results.
Responsibilities
- Owning a broad set of digital marketing initiatives that include paid social and other online advertising vehicles, with a special focus on localized paid programs.
- Analyzing and tracking results to meet or exceed revenue targets and improve ROI.
- Coordinating and monitoring the work of external agency partners and aligning them with internal teams and business objectives.
- Creating and driving execution of integrated marketing programs, aligning teams across owned and/or paid channels for amplification (e.g., creative, social, blog, and web/lifecycle marketing).
- Leading the development and driving the execution of digital advertising campaigns to drive conversion and sales leads, with a special focus on localized and geographically significant campaigns.
- Leading the analysis and managing budgets and the prioritization of paid social, paid search, and other digital efforts.
- Accountability for meeting annual revenue/NAP objectives and expense targets.
- Evaluating emerging technologies and introducing new advertising opportunities in the digital advertising space and with lead aggregators.
- Identifying KPI's, trends, and insights, and optimizing spend and performance based on the insights.
- Leading the production of a continuous cycle of testing ad creative, audience segmentation, bidding strategy, and other insights to optimize campaigns.
- Monitor and report on digital campaign performance, continuously optimizing based on key metrics such as customer acquisition cost (CAC) and overall return on investment (ROI).
Requirements
- Bachelor's degree in Marketing, Communications or equivalent experience.
- 5 years of experience supporting the strategy, development and execution of digital advertising campaigns including writing, executing, and helping develop strategies for those campaigns.
- The ability to collaborate with cross-functional teams, balance multiple projects, and introduce new ideas.
- Strong critical thinking and problem-solving skills with a bias toward action.
Nice-to-haves
- 7+ years of experience supporting the strategy, development and execution of digital advertising campaigns including writing, executing, and helping develop strategies for those campaigns.
- Demonstrated success in testing new advertising programs and growing them into always-on lead drivers.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) retirement plan with company match
- Short-term & long-term disability insurance
- Paid time-off and corporate holidays
- Paid parental leave
- Company paid life insurance
