About the position
The position involves developing and implementing comprehensive marketing strategies for both new and existing product lines within the medical device industry. The role requires identifying market trends, customer needs, and the competitive landscape to effectively drive product positioning and messaging. The successful candidate will enable cross-functional execution of go-to-market plans, which include product launches, digital campaigns, and sales enablement initiatives. Collaboration with R&D and product management teams is essential to define marketing requirements and value propositions. In addition to marketing strategy, the role focuses on branding and demand generation. The candidate will drive brand awareness and demand generation through multi-channel marketing campaigns, which encompass digital, social media, trade shows, webinars, and print. Developing content marketing strategies, such as white papers, case studies, and thought leadership articles, is also a key responsibility. The position includes overseeing website optimization, SEO, and digital advertising efforts. Sales enablement and customer engagement are critical components of this role. The candidate will work closely with sales teams to develop marketing materials, sales training tools, and promotional campaigns. They will also develop targeted messaging and collateral to support the sales process and collaborate with the clinical marketing team to support customer education initiatives, including webinars, training programs, and key opinion leader (KOL) partnerships. Market research and data analytics are integral to the position. The candidate will conduct market research to identify opportunities and challenges within the medical device industry and monitor and analyze marketing performance metrics, providing data-driven insights to optimize strategies. Additionally, managing marketing budgets to ensure cost-effective campaign execution is required.
Responsibilities
- Develop and implement comprehensive marketing strategies for new and existing product lines
- Identify market trends, customer needs, and competitive landscape to drive product positioning and messaging
- Enable cross-functional execution of go-to-market plans, including product launches, digital campaigns, and sales enablement initiatives
- Collaborate with R&D and product management teams to define marketing requirements and value propositions
- Drive brand awareness and demand generation through multi-channel marketing campaigns (digital, social media, trade shows, webinars, and print)
- Develop content marketing strategies, including white papers, case studies, and thought leadership articles
- Oversee website optimization, SEO, and digital advertising efforts
- Work closely with sales teams to develop marketing materials, sales training tools, and promotional campaigns
- Develop targeted messaging and collateral to support the sales process
- Collaborate with clinical marketing team to support customer education initiatives, including webinars, training programs, and key opinion leader (KOL) partnerships
- Conduct market research to identify opportunities and challenges within the medical device industry
- Monitor and analyze marketing performance metrics, providing data-driven insights to optimize strategies
- Manage marketing budgets, ensuring cost-effective campaign execution
Requirements
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
- 5+ years of experience in marketing, with at least 3 years in the medical device industry (Nuclear Medicine or Radiopharma highly preferred)
- Proven track record of successful product launches and go-to-market strategies in a regulated industry
- Experience with digital marketing, CRM platforms (e.g., Salesforce), and marketing automation tools
- Strong understanding of FDA regulations, reimbursement strategies, and healthcare provider marketing
- Excellent leadership, project management, and cross-functional collaboration skills
- Ability to analyze data and translate insights into actionable marketing strategies
- Exceptional verbal and written communication skills
