Mgr., Senior Marketing

About the position

The position involves developing and implementing comprehensive marketing strategies for new and existing product lines in the medical device industry. The role requires identifying market trends, customer needs, and the competitive landscape to drive product positioning and messaging. The candidate will enable cross-functional execution of go-to-market plans, including product launches, digital campaigns, and sales enablement initiatives, while collaborating with R&D and product management teams to define marketing requirements and value propositions.

Responsibilities

• Develop and implement comprehensive marketing strategies for new and existing product lines
• Identify market trends, customer needs, and competitive landscape to drive product positioning and messaging
• Enable cross-functional execution of go-to-market plans, including product launches, digital campaigns, and sales enablement initiatives
• Collaborate with R&D and product management teams to define marketing requirements and value propositions
• Drive brand awareness and demand generation through multi-channel marketing campaigns (digital, social media, trade shows, webinars, and print)
• Develop content marketing strategies, including white papers, case studies, and thought leadership articles
• Oversee website optimization, SEO, and digital advertising efforts
• Work closely with sales teams to develop marketing materials, sales training tools, and promotional campaigns
• Develop targeted messaging and collateral to support the sales process
• Collaborate with clinical marketing team to support customer education initiatives, including webinars, training programs, and key opinion leader (KOL) partnerships
• Conduct market research to identify opportunities and challenges within the medical device industry
• Monitor and analyze marketing performance metrics, providing data-driven insights to optimize strategies
• Manage marketing budgets, ensuring cost-effective campaign execution

Requirements

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
• 5+ years of experience in marketing, with at least 3 years in the medical device industry (Nuclear Medicine or Radiopharma highly preferred)
• Proven track record of successful product launches and go-to-market strategies in a regulated industry
• Experience with digital marketing, CRM platforms (e.g., Salesforce), and marketing automation tools
• Strong understanding of FDA regulations, reimbursement strategies, and healthcare provider marketing
• Excellent leadership, project management, and cross-functional collaboration skills
• Ability to analyze data and translate insights into actionable marketing strategies
• Exceptional verbal and written communication skills