About the position
At EVIDENT, we help make people’s lives healthier, safer and more fulfilling, every day. The position involves managing the regional marketing communications and revenue marketing initiatives for Evident Scientific’s T&M division. The role requires collaboration with global teams to adapt and implement marketing strategies and materials for targeted T&M campaigns in the Americas, enhancing brand visibility and achieving regional sales objectives through effective communication and marketing efforts.
Responsibilities
- Coordinate marketing campaigns and initiatives for the T&M division working in partnership with global marketing teams.
- Manage timelines for in-region campaigns to ensure timely and efficient delivery of regionalized materials in coordination with global efforts.
- Support the management of advertising, marketing communications, and tradeshow marketing budgets to ensure regional marketing programs achieve positive ROI.
- Track budget plans versus actual expenses.
- Develop marketing content, including copywriting and creative briefs for regional campaigns.
- Plan digital marketing initiatives across channels, including email nurturing campaigns, paid advertising, and organic channels.
- Monitor and analyze campaign performance metrics.
- Partner with Events Manager to determine limited, strategic T&M events and partnership opportunities for the Americas region.
- Coordinate and execute marketing activities and presence at industry events and tradeshows.
- Review and understand how standard global reports apply to regional activities and outcomes.
- Maintain accountability for regionally generated leads while achieving positive ROI and meeting other established KPIs.
- Participate in brainstorming sessions and contribute ideas for improving marketing strategies and processes.
Requirements
- Bachelor’s degree in marketing or a similar field of study, or equivalent work experience required.
- Minimum 5 years' experience in corporate marketing or revenue marketing required.
- B2B experience in an industrial industry is a plus.
- Proven experience managing revenue-generating campaigns, both for events and across various digital channels.
- Demonstrated ability to work collaboratively with global marketing leads and Centers of Excellence (COEs).
- Expertise in analyzing campaign performance data to identify areas for improvement.
- Excellent written and verbal communication skills.
- Superior project management skills.
- Strong interpersonal skills with a collaborative, flexible, and team-oriented style.
- Proficiency in Microsoft Word, Excel, and PowerPoint.
Benefits
- Competitive salaries
- Robust 401(k) program
- Annual bonus program
- Comprehensive medical benefits
- Tuition reimbursement
- Flexible schedules
- Parental and adoption leave
- On-site services
- Colleague Affinity Networks
