About the position
As a Sr. Manager of Mobile Base Marketing, you will be part of a critical team focused on minimizing customer disconnects and achieving leading churn performance within the Mobile Consumer base. You and other members of the team will be tasked with identifying key opportunities for churn intervention and then developing and deploying comprehensive strategies and offers to capitalize on these opportunities. In this role, your primary focus will be to assist the team in addressing customer pain points that contribute to dissatisfaction and ultimately lead to future disconnections (e.g., at the 30, 60, or 90-day mark, and beyond). To intervene before these disconnections occur, you will collaborate with other groups within the base marketing team, leveraging models, behavioral insights, and other data. A critical requirement will be your ability to ensure that your programs are grounded in insights, clearly articulated, financially feasible and flawlessly executed. You will develop compelling business cases to support your programs and gain appropriate financial approvals. Leveraging BI resources within the team, you will ensure robust performance analysis & measurement that continuously optimizes and improves the impact of your team's programs. To ensure cross-functional alignment and effective planning, you will develop and communicate comprehensive annual & quarterly marketing plans that protect our consumer base and maximize revenue. Additionally, you will play a key role in our NBx platform, ensuring the right offers and propositions are available and are appropriately targeted and prioritized.
Responsibilities
- Facilitating and managing deep insights from our subscribers (active and disconnecting) via surveys, research, AI insights, and partnership with CMI.
- Identifying highest risk subscribers via models, high risk behavior, 3rd party insights, etc.
- Designing and developing programs to appropriately identify root issue(s).
- Building holistic offer portfolio aligned to business strategy.
- Developing and optimizing audiences & offers by program.
- Setting valuations and ensuring correct prioritization of NBx propositions.
- Ensuring deep, ongoing partnership with base Pricing & Product marketing teams.
- Driving tight collaboration across marketing team to ensure end-to-end integration of strategy and programs (retention & revenue).
- Supporting core objectives of customer retention and revenue growth and a holistic view of the customer relationship through tight partnership and collaboration with your peers across base marketing.
Requirements
- Bachelor's degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Experience in analytics, strategic marketing, financial planning, or financial analysis.
- Strong understanding and familiarity with data-driven marketing.
- Experience creating compelling narratives to influence decision makers.
- Experience building detailed and compelling financial business cases.
Nice-to-haves
- Master's degree in relevant field (e.g. Business, Finance, Operations, Research).
- Verizon channel and/or operations experience.
- Familiarity with big-data systems and AI/machine learning.
- Demonstrated strategic thinking, problem solving, and interpersonal skills.
Benefits
- Medical, dental, vision insurance.
- Short and long term disability insurance.
- Basic life insurance, supplemental life insurance, AD&D insurance.
- Identity theft protection.
- Pet insurance and group home & auto insurance.
- Matched 401(k) savings plan.
- Stock incentive programs.
- Up to 8 company paid holidays per year.
- Up to 6 personal days per year.
- Parental leave and adoption assistance.
- Tuition assistance.
- Up to 15 days of vacation per year, which grows with additional service.
