About the position
We are seeking a Mobile Growth Marketing Manager to join our Consumer Mobile Growth team for Copilot. In this role, you will develop and execute strategies that drive product adoption and user growth at scale through both product-led and performance-driven marketing initiatives. Collaborating with cross-functional teams-including Product, UX (user experience), Media, Creative, and Business Analytics-you will leverage insights to optimize user acquisition, retention, and conversion across the mobile app. The Copilot marketing team is responsible for defining the product strategy, go-to-market (GTM) approach, and execution to deliver seamless consumer experiences and sustained growth. You will own the inbound marketing strategy, focusing on performance marketing and funnel optimization to drive adoption.
Responsibilities
- Drive Product-Led Growth for Copilot App: Develop and implement a strategic framework to boost user acquisition, engagement, and retention.
- Collaborate Across Teams: Work closely with Product, UX, and cross-functional teams to align the mobile app roadmap and initiatives.
- Optimize Funnel and Performance Marketing: Lead performance marketing efforts to acquire new users and analyze user acquisition funnels.
- Data-Driven Insights: Regularly analyze key performance metrics to refine marketing strategies and improve ROI.
- Strategic Recommendations for Growth: Create and present actionable strategic proposals to executive teams.
- Systems Thinking & Scalability: Identify efficiency gaps and develop scalable solutions for acquisition and retention experiments.
- Mobile Subject Matter Expert: Stay current on trends and competitive shifts in the mobile ecosystem.
- Campaign Creative Influence: Shape campaign creative direction using market research and consumer insights.
- Thrive in Ambiguity: Embrace a dynamic environment and demonstrate a 'learn-it-all' mindset.
Requirements
- Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business OR Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business OR equivalent experience.
- 2+ years experience in performance marketing.
- 2+ years experience in customer acquisition for consumer mobile apps, with a focus on driving user growth and engagement.
- 2+ years experience in a matrixed organization with a proven track record of delivering measurable results.
Nice-to-haves
- Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR equivalent experience.
- Start-up experience is a plus.
- Analytical and research skills; ability to interpret data and surface actionable insights.
- Familiarity with App Store Optimization (ASO) and app marketplace strategies preferred.
- Experience in the consumer AI space and understanding of how AI can transform user experiences.
- Experience managing external agencies is a plus.
Benefits
- Base pay range for this role across the U.S. is USD $85,100 - $169,800 per year.
- Different pay range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, is USD $112,000 - $185,300 per year.
- Certain roles may be eligible for benefits and other compensation.
