About the position
Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. We are seeking a highly organized and strategic Heart Walk Sr. Marketing Manager to oversee and execute marketing projects, event experience and operations for the #1 Peer to Peer fundraising campaign in the industry, Heart Walk. Through fundraising, community education and corporate engagement, the Heart Walk aims to enhance CPR training accessibility, bolster bystander preparedness, increase funding for vital research, and ultimately, save lives. This role will also support CycleNation and emerging strategies by delivering top-tier experience, tools, resources, strategies and customer service. This role will be responsible for content creation and executing marketing strategies, event experience management, resource management and support, training support, digital communications, and collaboration that drives engagement and revenue growth. The location is flexible for this position.
Responsibilities
- Oversee and ensure a best-in-class experience for volunteers, sponsors, and participants both on the day of the event and during pre-event activities.
- Create and manage management tools, resources, and training for event experience excellence.
- Oversee sponsorship activation to include proposals, activation assets, tools, and resources.
- Oversee campaign incentives, merchandise, and promotional inventory, managing vendor relationships, product selection, and fulfillment logistics.
- Execute participant and customer feedback system and present insights to campaign leads to ensure our campaigns are a meaningful and excellent experience.
- Help shape and execute marketing and communication strategies to ensure clarity, engagement, and brand consistency.
- Partner with National Comms and Branding to ensure messaging consistency and effectiveness.
- Keep field engagement high by making sure communication is easy to understand and useful.
- Create, update, and collaborate with internal departments to deliver development materials to equip the field team with effective tools and resources for recruitment and revenue growth.
- Evaluate gaps in existing materials and identify opportunities for improvement.
- Lead content creation and management for key campaign resources on an annual basis.
- Oversee website content updates and digital communications.
- Collaborate with campaign leads to define and communicate priorities and strategies to Salesforce and digital teams.
- Liaison with internal stakeholders to execute communications.
- Ensure digital content fits into the overall strategy.
- Project manage all feedback on digital messaging with campaign lead staff.
- Lead team SharePoint page strategy, implementation, and day to day management.
- Update content on SharePoint to reflect the latest field strategy and tools.
- Ensure content is easy to find.
- Support in-person new staff Boot Camps by managing content presentation and coordinating logistics with the core Boot Camp team. 10% - 20% travel per year.
- Collaborate with National Leads to develop training content, presentations, and participant guides for all Boot Camp and ongoing trainings.
- Manage content delivery logistics and coordinate with internal stakeholders and speakers.
- Track deadlines and deliverables across various campaign projects, ensuring alignment with organizational goals.
- Coordinate with National Leads on content development.
- Manage logistics needed for team meetings.
- Oversee budget for campaigns.
Requirements
- Degree or equivalent.
- Minimum of five (5) years of experience in program management, event planning, communications, or a related field. Seven (7) or more years preferred.
- Strong project management skills with the ability to manage multiple priorities and meet deadlines.
- Experience in content creation, resource development, and training materials design.
- Exceptional written and verbal communication skills with a keen eye for detail.
- Proficiency in Microsoft Office Suite and familiarity with digital marketing tools and platforms.
- Ability to work independently and collaboratively in a fast-paced environment.
- Passion for field campaign work and a commitment to mission-driven initiatives.
Benefits
- Compensation - Our goal is to ensure you have a competitive base salary.
- Performance and Recognition - You are rewarded for achieving success by merit increases and incentive programs.
- Benefits - We offer a wide array of benefits including medical, dental, vision, disability, and life insurance.
- Professional Development - You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.
- Work-Life Harmonization - The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.
- Tuition Assistance - We support the career development of all employees.
