About the position
As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing, producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet. We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife. Our 'Together, Beyond Animal Health' vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a 'One Health' approach. As part of our 'Diversity, Equity and Inclusion' policy, Ceva Animal Health is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants.
Responsibilities
- Own all facets of launching a product with excellence, from early evaluation of product concept to commercial launch execution.
- Collaborate with Global Franchise Marketing, Product Development, Regulatory and Commercial Teams to ensure market readiness and successful product development.
- Lead the U.S. marketing strategy for new product launches, ensuring alignment with business objectives across the global organization.
- Support market research, competitive analysis, and customer insights to identify opportunities and define product positioning and messaging.
- Develop compelling product value propositions to effectively communicate value to veterinarians, producers, and pet owners.
- Consult the US brand team to create and implement marketing launch campaigns, sales enablement tools, and promotional strategies.
- Partner with Learning and Development to implement training materials and support customer engagement efforts.
- Communicate new product marketing plans, product updates, and key performance metrics to leadership and stakeholders.
- Define, track, and report on key performance indicators (KPIs) to measure success and return on investment of new product launches and overall marketing efforts.
- Provide recommendations for product lifecycle management and future innovations.
- Learn, implement, and optimize Ceva's New Product Development (NPD) process.
- Maintain a deep and current understanding of the companion animal health industry, including market trends, competitive landscape, and evolving needs of veterinary professionals and pet owners.
Requirements
- Bachelor’s degree in marketing, Business, or related field required.
- 5+ years of new products marketing and/or brand marketing experience, including a strong background in developing and executing marketing strategy and plans.
- Relevant Animal Health experience preferred.
Nice-to-haves
- MBA preferred.
