North America Campaign & Digital Marketing Specialist

About the position

As the North America Campaign & Digital Marketing Specialist, you will help facilitate our North American paid media efforts and be responsible for bringing our campaigns to market. Reporting to the North America Campaign & Digital Marketing Director, the ideal candidate for this role is very motivated to pursue all things demand generation and will likely possess an entrepreneurial mindset.

Responsibilities

• Manage a robust campaign and email marketing program to support our marketing ambitions
• Develop and implement digital marketing efforts to drive lead generation and enhance customer engagement aligned with a defined marketing strategy
• Manage and work within a robust set of marketing tech stack tools, ensuring that all campaigns you are supporting are aligned with internal requirements
• Working both locally and globally to ensure that program deliverables are aligned with best practices
• Monitor and report on digital marketing results and user metrics
• Work within and across our team to ensure that our digital marketing efforts associated with your assigned marketing scope are on budget and on time
• Design paid media plans within your assigned scope and drive accountability to deliver content across channels and to varied personas

Requirements

• Bachelor's degree or equivalent experience (MBA or advanced degree is a plus)
• Minimum of 3 years' experience with digital marketing programs, ideally in a corporate environment, with a proven record of developing high-impact campaigns across the paid media digital landscape
• Familiarity with vendor management and partnering with a range of both internal & external stakeholders
• Excellent analytical, data analysis capabilities and project/program management skills
• Ability to challenge existing assumptions, experiment, and develop innovative strategies and solutions
• Must have experience working in marketing in some related capacity
• Must have strong initiative, adaptability, and focused attention to detail
• Must be self-motivated and able to work independently

Nice-to-haves

• MBA or advanced degree

Benefits

• Compensation for this role will be commensurate with experience
• The total expected compensation range will be between $78,600-101,400 representing the base salary (or annualized salary based on estimated hourly compensation) and target bonus