About the position
In this role, you will develop an understanding of RA GTM, portfolio, industries, strategic account plans, and our partner ecosystem working directly with sales. You will lead the marketing teams responsible for partner marketing and direct marketing focusing on demand generation for both motions to drive a bigger wallet share and pursuing new logos. Your team will collaborate with marketing Centers of Excellence (CoE) to create and activate campaigns and programs that engage new personas, acquire new buying centers, and implement cross-sell and up-sell campaigns to capture a bigger wallet share to grow revenue for RA. Your team will also enable campaigns and driving demand generation strategies with partners. You and your team will be the primary marketing contact for sales and the partners in North America. You will report to the Director, Marketing - Americas and have a hybrid schedule working in Milwaukee, WI or Mayfield Heights, OH or any one of our business locations in the United States.
Responsibilities
- Work with the partner ecosystem to increase strategic alignment, planning and performance of all marketing efforts to amplify reach and coverage that drives growth
- Collaborate with the sales and marketing teams to drive strategy, annual plans, execution and performance.
- Work with the global marketing team (CoE) to define and activate campaigns in North America
- Adopt, and modify if necessary, horizontal and vertical omnichannel demand generation programs for ABM (1:few and scale).
- Driving executive and account engagement that influences and accelerates pipeline. Two key metrics are Marketing Influenced Opportunities (MIO) and Sales qualified leads (SQL).
- Track and share results with sales that use data-driven insights to implement improvements.
- Integrate product marketing launches into marketing plans.
- Portfolio penetration analysis to understand up-sale and cross-sale opportunities to implement campaigns that capture a bigger wallet share for each assigned strategic account
- Acquire new contacts in the strategic accounts to do outbound marketing specially in new buying centers for Cyber, DX, Software and services.
- Drive engagements with higher executive level for strategic accounts CXO and VPs.
- Drive periodic reviews with the sales team to give visibility to results and performance and define improvements to the plans
- Drive Marketing Influenced Opportunities (MIO) and Sales Qualified Leads (SQL)
- In collaboration with global content and activation teams, implement awareness and demand journeys that drive engagement at each stage of the buyer's journey.
- Implement best practices internally and with partners
- Recruit, retain and motive a high-performance team.
Requirements
- Bachelor's Degree or Equivalent Years of Relevant Work Experience
- Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
Nice-to-haves
- Bachelor's degree in marketing, business, or engineering and MBA.
- 12+ years of enterprise B2B marketing experience in high-tech/industrial software, hardware and services environments
- 8+ years of leadership experience and in managing teams
- 8+ years creating marketing account strategies applying modern marketing principles into strategic accounts including: account-based marketing (ABM), marketing automation/nurture programs, intent-based programmatic marketing and the integration of online and offline tactics (events).
- Align tactical plans with strategies
- Modern and integrated marketing experience
- Experience in Channel Marketing
- Experience working with sales teams, partner ecosystem and supporting programs to guide impact (Pipeline, Revenue)
- Can develop strategies for creating pipeline for new offerings and upsell, cross-sell and account-based marketing programs to grow existing relationships
- Consultative marketing approach to engage with sales and channel partner community
- Produce results on time and within budget
- Partner relationship management
- Understand decision impact on other areas of the business
- Budget and performance driven experience
Benefits
- Health Insurance including Medical, Dental and Vision
- 401k
- Paid Time off
- Parental and Caregiver Leave
- Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
