About the position
As the Offline Sr. Creative Development & Scale Manager you are passionate about the retail experience. You create the content strategy for how new products like Echo, Fire TV, Fire Tablets and Kindle come to life offline. Working in a cross-functional team environment, you are looked as the expert for Amazon offline across the voice assistant and smart home categories. You understand the retail landscape, demo and fixture technologies, and translate creative direction to our technology framework. This position will play a pivotal role in gathering requirements for all asset needs across channels and devising efficient strategies for the launch of content at scale for our demo devices, digital screens and detail page experiences. As the Offline Sr. Creative Development & Scale Manager, you are also responsible for overseeing the end-to-end content creation and upload for Amazon's retail store and demo experiences. This role blends project management expertise with a deep understanding of content strategy, creative vision, and our target audience to deliver innovative and impactful content. You strive to invent and simplify, creating strategies and playbooks that the offline global teams can use to make their every day jobs easier. Your North Star is creating an offline experience that is bar-raising, quickly recognized by Amazon shoppers globally, while staying true to our brand voice.
Responsibilities
- Lead the offline content strategy for Amazon devices, ensuring alignment with overall brand objectives and customer needs
- Be a strategic thought-leader and collaborator with product marketing, product management, and design to determine the right messaging priorities for the offline environment.
- Clarify and drive project commitments and maintain clear chains of accountability by leading and facilitating meetings with key stakeholders
- Oversee the production of engaging and informative print materials, digital content, and video assets tailored to different Amazon devices
- Develop comprehensive playbooks and templates to guide consistent and effective communication across various channels
- Stay updated on industry trends and emerging technologies for content management
- Implement scalable processes to streamline content creation and distribution across various marketing channels
- Be the champion for our offline playbook, making changes as needed in collaboration with the design team so we can invent and simplify as we scale
- Anticipate changes and bottlenecks, provide escalation management, anticipate and make tradeoffs, balance the customer needs versus technical and operational constraints; and encourage risk-taking behavior to maximize customer obsession
- Manage the budget for the on-fixture video content and design spend for the Retail Experience team
- Proven track record of taking Ownership and Delivering Results
Requirements
- 6+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
Nice-to-haves
- Experience working with multiple groups of stakeholders
- Experience in e-commerce, digital products or entertainment industries
Benefits
- Medical, financial, and/or other benefits
- Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package
