About the position
KQED seeks a Temporary Marketing Director, Events to lead two distinct advertising campaigns: KQED Live Brand Awareness Campaign - a strategic initiative to amplify awareness and engagement for KQED's live events programming, and Spooked Live Tour Marketing - an out-of-market media planning and execution campaign to promote national tour stops of Spooked, a live stage show produced by KQED and Snap Studios, in Seattle and Los Angeles. This role is ideal for a detail-oriented and results-driven marketing professional with experience in campaign management, media planning, and performance tracking. The Temporary Marketing Director will collaborate closely with internal teams, external agencies, and event partners to ensure successful campaign execution. KQED envisions a public media organization with a culture that centers on human dignity, equity, and belonging. This will enable us to better serve and reflect the Bay Area through diverse and inclusive storytelling.
Responsibilities
- Develop and implement marketing plans for both campaigns, ensuring alignment with brand goals and audience engagement strategies.
- Manage out-of-market media placements for Spooked Live, including digital, social, and traditional advertising channels.
- Coordinate with design and content teams to produce compelling ad creatives, ensuring consistency with KQED and Spooked branding.
- Monitor key performance metrics, analyze results, and optimize campaigns in real-time to improve reach and engagement.
- Liaise with internal teams (events, digital, social, PR) and external partners (advertising agencies, media vendors) to ensure seamless execution.
- Track and report on campaign expenditures, ensuring adherence to allocated budgets.
- Compile insights and recommendations based on campaign performance, providing strategic input for future initiatives.
Requirements
- 5+ years of marketing experience, preferably in media, entertainment, or events.
- Strong expertise in digital and traditional advertising, including paid social, search, and display.
- Experience managing out-of-market or national advertising campaigns.
- Ability to analyze marketing data and optimize campaign performance.
- Exceptional project management and organizational skills, with the ability to multitask and meet deadlines.
- Experience supervising marketing and communications staff.
- Strong written and verbal communication skills.
Nice-to-haves
- Familiarity with public media, live events marketing, or podcast promotion is a plus.
Benefits
- Competitive compensation based on experience.
