Asbury Communitiesposted 19 days ago
$55,000 - $60,000/Yr
Full-time • Entry Level
Lancaster, PA

About the position

Albright Life Centers are seeking a knowledgeable, compassionate Outreach and Marketing Coordinator. This is a great opportunity to grow your career! LIFE (Living Independence for the Elderly) is a Medicare/Medicaid program that helps people meet their healthcare needs in the community instead of going to a nursing home or other care facility. Albright LIFE has a mindset to help others and is a certified Great Place to Work where you can build a purposeful career. Let’s do all the good we can in this world – together! The Outreach and Marketing Coordinator supports the daily activities of the LIFE Center Outreach efforts. Gathers, collects, and organizes pertinent information that directly relate to Outreach efforts. Collaborates with leadership and coordinates to ensure proper events and marketing materials are available, supports social media efforts and strategizes and organizes marketing campaigns in Albright LIFE geographic areas. Coordinates and compiles data as required for system and regulatory reporting.

Responsibilities

  • Assist the LIFE Center Outreach Coordinators with the planning and execution of outreach events and initiatives.
  • Maintain ongoing communication with leadership and Coordinators to ensure alignment on outreach schedules and priorities.
  • Ensure all necessary materials for events—such as brochures, displays, and giveaways—are prepared and delivered on time.
  • Gather, compile, and maintain accurate records of outreach activities, including event details, contact lists, and follow-up actions.
  • Organize and update internal databases to reflect current outreach activities and results.
  • Coordinate and maintain enrollment data for system and regulatory reporting.
  • Coordinate with the marketing team and vendors to produce customized promotional materials tailored to specific geographic areas and target audiences.
  • Track and maintain inventory of marketing materials to ensure sufficient supply is available at all times.
  • Collaborate with leadership and outreach to organize and schedule social media posts that promote LIFE Center events and initiatives.
  • Monitor engagement on social media platforms and report insights to improve campaign effectiveness.
  • Provide direction and support for outreach/marketing campaigns, including email outreach, flyer distribution, and local advertising efforts.
  • Gather and maintain feedback and data to evaluate campaign performance in different regions.
  • Participate in regular team meetings to provide updates on outreach support activities and share relevant information.
  • Support cross-functional projects and contribute to a positive, team-oriented work environment.

Requirements

  • Bachelor’s degree in healthcare administration or marketing preferred.
  • Minimum of 3 years of strong administrative experience.
  • Marketing/Social Media experience required.
  • Bi-lingual (English/Spanish) required.
  • May require standing, walking, and lifting weight up to 25 lb.
  • Regular business hours apply/some evening or weekend events.
  • Up to 25% travel to Albright LIFE centers required.

Benefits

  • Medical coverage
  • Dental coverage
  • Vision coverage
  • 401K with match
  • PTO and paid holidays
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