Paid Media Marketing Analyst

About the position

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Responsibilities

• Develop and implement robust media testing frameworks and measurement strategies to evaluate campaign performance and effectiveness.
• Design and execute incrementality tests to measure the true impact of media campaigns on business/brand outcomes.
• Conduct deep-dive analyses to uncover trends, patterns, and insights about customer performance based on various KPIs.
• Utilize clean rooms such as Meta's Advanced Analytics and Google's Ads Data Hub (ADH) to analyze and optimize paid media campaigns.
• Using data analysis, identify opportunities for campaign optimization and provide recommendations to enhance media effectiveness.
• Extract actionable insights from complex data sets and translate them into compelling narratives that drive strategic decisions.
• Collaborate with cross-functional teams to integrate data from various sources, ensuring comprehensive analysis and reporting.
• Present findings and recommendations to stakeholders, including senior leadership, in a clear and concise manner.

Requirements

• Bachelor's degree in Marketing, Business Analytics, or a related field.
• 8 years of experience in marketing analytics, with paid media analysis and optimizations.
• 5+ years of advanced SQL required (Python and/or R a plus).
• Ability to collaborate and communicate effectively with a diverse group of established partners including marketing, technical teams, and agencies across different regions and cultures.
• Experience working with first-party customer data within Snowflake.
• Extensive knowledge of media attribution, metrics, and calculations.
• Experience conducting and managing Conversion and Brand lift studies within walled gardens (e.g. Google, Meta, etc).
• Experience with clean room environments (e.g. Meta Advanced Analytics and Google Ads Data Hub, etc).
• Knowledge of media optimizations in biddable platforms (e.g. Ads Manager, DV360, DSPs).
• Excellent communication and presentation skills, with the ability to translate complex data into strategic insights.
• Track record of data project management, thought leadership, and self-direction.
• Ability to work independently and in a team environment, managing multiple priorities.
• Passionate about gaming and video game culture.

Benefits

• Medical, dental, vision insurance.
• Matching 401(k).
• Paid time off.
• Wellness program.
• Employee discounts for Sony products.
• Bonus package eligibility.