About the position
Bidgely is seeking a strategic and versatile Part-Time Product Marketing Manager to join our team on a retainer basis. This role will report directly to Bidgely's Director of Product Marketing. It's ideal for a self-starter with B2B marketing experience—preferably within the utility, energy, or B2B SaaS industries—who can help craft compelling messaging, support sales teams, and drive go-to-market success through high-impact content and enablement assets. You'll work cross-functionally to bridge the gap between product, sales, and marketing, helping to tell our story in a way that resonates with target audiences. This is a great opportunity for a veteran product marketer looking for flexible hours or a junior product marketer eager to grow their experience within the energy, AI, and start-up sectors.
Responsibilities
- Create and maintain high-quality sales materials including pitch decks, solution briefs, product one-pagers, and other documents in support of buyer journey.
- Tailor messaging by audience segment and sales stage.
- Equip sales and business development teams with the tools, messaging, and training needed to engage prospects effectively.
- Support onboarding with core messaging and product positioning guides.
- Collaborate with internal stakeholders to develop and edit thought leadership content such as blog posts, executive articles, and webinar narratives.
- Ensure alignment with strategic messaging and industry trends.
- Support engagement with industry analysts and key industry influencers across media and associations.
- Support the creation of compelling customer case studies, proof points and customer speaking sessions, including story development, slide development, and sometimes content writing.
- Coordinate with design and marketing to bring stories to life visually.
Requirements
- 2+ years of product marketing or related B2B marketing experience.
- Foundational product/pragmatic marketing skill sets and an eagerness to learn and deliver quality and results.
- Strong writing and storytelling skills with the ability to translate complex concepts into clear, value-driven content.
- Demonstrated success creating sales tools and marketing content that drive engagement and conversion.
- Comfortable working independently and able to collaborate across stakeholders.
- Able to manage multiple projects in an agile environment.
- Personal communication and collaboration skills.
Nice-to-haves
- Background in the utility industry, energy industry, or B2B SaaS.
- Familiarity with industry-specific or verticalized marketing approaches.
- Experience integrating GenAI tools into Product Marketing workflows, or an eagerness to learn how to do so.
- Experience supporting executive thought leadership and social content.
- Knowledge of marketing tools (e.g., Marketo, Salesforce, Google Workplace, Canva, Adobe Creative Suite, etc.)
