About the position
We are seeking a Partner Marketing Manager to support the Commercial North America Partner Sales Team and work closely with Appian's most strategic regional partners and GSIs to support the development, planning, and execution of marketing plans and demand generation programs. The Partner Marketing Manager will facilitate strong collaboration across Appian's marketing department to drive campaigns to expand awareness of the Appian brand, support lead generation to drive pipeline, and support sponsorship sales for Appian's premier events. A proven track record of helping build joint go-to-market strategies and experience working alongside a fast-moving global partnership team is key. You have an innovation mindset and are on the hunt for innovative strategies and eager to test new tactics. This role is based at our HQ in McLean, VA. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.
Responsibilities
- Plan and execute joint marketing programs with key partners, track and report on key performance metrics, review and analyze the results of launched initiatives to make data driven recommendations for future campaigns.
- Regularly manage and review pipeline performance metrics with key stakeholders and analyze ROI by campaign, channel, segment and source in order to improve lead and pipeline quality.
- Develop and manage marketing assets needed to support our joint brand with key partners and support go-to-market campaigns. Review and optimize the performance of partner content.
- Evaluate marketing proposals from partners to determine efficiency, GTM alignment with overall marketing strategy and bring forth initiatives for approval.
- Support Appian integrated campaign launch efforts by being the voice of the partner, and support partner participation efforts including collateral, communication strategy, training tools, and related activities.
- Provide event support for Appian's partner events and assist in planning and execution of our Appian World sponsorship program.
- Advocate effectively for partners and their needs throughout Appian.
- Help to elevate Appian as a priority partner within key partner organizations.
Requirements
- 5 - 7 years of experience in an integrated marketing role in an enterprise software or consultancy environment
- Experience crafting results-driven marketing programs and demonstrating ROI
- Campaign management and/or Partner/Alliances experience is required
- Exhibits professionalism when collaborating with internal and external stakeholders across all levels
- Critical thinking, problem solving skills and excellent project management skills
- Ability to work independently
- Ability to work effectively in a collaborative, results-oriented environment
- Bachelor's Degree or equivalent
- Ability to travel approximately up to 15-20%
