Partner Marketing Manager

About the position

Maven is looking for a strategic, execution-oriented Partner Marketing Manager to drive partnership-led growth through co-marketing, research collaborations, and go-to-market alignment with our payer channel and wider ecosystem. You'll join a small, agile team within Product Marketing that focuses on market research, GTM strategy, and ecosystem collaboration to bring new offerings to life. This is a highly cross-functional role at the intersection of product, marketing, GTM, partnerships, and sales-ideal for someone who thrives in building from scratch, operating with autonomy, and unlocking growth through creative and strategic partnerships.

Responsibilities

• Build a nuanced understanding of each partner's business model, goals, client base, and GTM strategy-translating insights into tailored engagement plans.
• Develop and execute comprehensive partnership plans that outline resources, milestones, KPIs, and benchmarks aimed at enhancing activation and performance.
• Design and implement a partner marketing strategy that includes partner-led and joint in-person and virtual programs, with a focus on pipeline generation and customer acquisition.
• Partner with our Growth Marketing team to design co-marketing campaigns, events, or content initiatives that amplify shared value and enhance brand awareness through partners.
• Own the full partner lifecycle: Grow partner-sourced and partner-influenced revenue by co-developing go-to-market strategies that deepen customer engagement through partners.
• Serve as the voice of the partner internally, working cross-functionally with Sales, Customer Success, Marketing, Product, and Legal to ensure partner needs and opportunities are surfaced and addressed.
• Streamline reporting, automate repeatable processes, and build infrastructure to support scalable partner growth.

Requirements

• 5-8+ years of experience in marketing, partnerships, or business development.
• You've built successful market penetration strategies through differentiated partner-led motions, and you bring a sharp GTM lens to collaboration.
• A builder who thrives at the intersection of product, GTM, marketing, partnerships, and sales-comfortable operating across functions to unlock growth.
• Highly developed interpersonal and communication skills to establish and maintain long-term relationships with peers, partners, customers, prospects, and influencers.
• High aptitude for looking at problems as opportunities, and working cross-departmentally to create unique solutions to solve them.
• Proven track record of leveraging partner marketing to generate pipeline and accelerate deal cycles.
• Ability to think strategically and understand how partner marketing can best fit into the broader business strategy.
• Excellent written and verbal communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans.
• Experience leading cross-functional program and project management efforts, ensuring alignment, clear timelines, and accountability across internal stakeholders and external partners.
• Desire to work in a high-growth startup atmosphere with a test-and-learn mindset.

Benefits

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships.
• Hybrid work, in office meals, and work together days.
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+).
• Annual professional development stipend and access to a personal career coach through Maven for Mavens.
• 401K matching for US-based employees, with immediate vesting.