Partner Marketing Manager

About the position

Maven is looking for a strategic, execution-oriented Partner Marketing Manager to drive partnership-led growth through co-marketing, research collaborations, and go-to-market alignment with our payer channel and wider ecosystem. You’ll join a small, agile team within Product Marketing that focuses on market research, GTM strategy, and ecosystem collaboration to bring new offerings to life. This is a highly cross-functional role at the intersection of product, marketing, GTM, partnerships, and sales—ideal for someone who thrives in building from scratch, operating with autonomy, and unlocking growth through creative and strategic partnerships.

Responsibilities

• Build a nuanced understanding of each partner’s business model, goals, client base, and GTM strategy—translating insights into tailored engagement plans.
• Develop and execute comprehensive partnership plans that outline resources, milestones, KPIs, and benchmarks aimed at enhancing activation and performance.
• Design and implement a partner marketing strategy that includes partner-led and joint in-person and virtual programs, with a focus on pipeline generation and customer acquisition.
• Partner with our Growth Marketing team to design co-marketing campaigns, events, or content initiatives that amplify shared value and enhance brand awareness through partners.
• Own the full partner lifecycle: Grow partner-sourced and partner-influenced revenue by co-developing go-to-market strategies that deepen customer engagement through partners.
• Serve as the voice of the partner internally, working cross-functionally with Sales, Customer Success, Marketing, Product, and Legal to ensure partner needs and opportunities are surfaced and addressed.
• Streamline reporting, automate repeatable processes, and build infrastructure to support scalable partner growth.

Requirements

• 5–8+ years of experience in marketing, partnerships, or business development.
• Highly developed interpersonal and communication skills to establish and maintain long-term relationships with peers, partners, customers, prospects, and influencers.
• Proven track record of leveraging partner marketing to generate pipeline and accelerate deal cycles.
• Ability to think strategically and understand how partner marketing can best fit into the broader business strategy.
• Excellent written and verbal communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans.
• Experience leading cross-functional program and project management efforts, ensuring alignment, clear timelines, and accountability across internal stakeholders and external partners.

Nice-to-haves

• A builder who thrives at the intersection of product, GTM, marketing, partnerships, and sales—comfortable operating across functions to unlock growth.
• Desire to work in a high-growth startup atmosphere with a test-and-learn mindset.

Benefits

• Access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships.
• Hybrid work, in office meals, and work together days.
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+).
• Annual professional development stipend and access to a personal career coach through Maven for Mavens.
• 401K matching for US-based employees, with immediate vesting.