About the position
Join us as a Partnership Marketing Manager and take the helm of our partner marketing efforts to boost customer acquisition, product adoption, and revenue growth. This role offers the opportunity to architect robust go-to-market strategies and spearhead impactful campaigns with key partners, such as Clover and Square. We are seeking a strategic thinker with a knack for executing campaigns that captivate and engage, helping Homebase shine within partner ecosystems.
Responsibilities
- Develop and execute comprehensive partner marketing strategies that enhance customer acquisition, deepen product usage, and drive monetization efforts across crucial partner channels.
- Take the lead on our partner channel distribution strategy–campaign creation from start to finish, overseeing the design of creative assets, plus testing for incremental conversion with paid channels.
- Collaborate with the Product Marketing team to ensure our value propositions are aligned and resonate across different partners and customer segments.
- Work alongside the Sales Enablement and Revenue Operations teams to create compelling sales materials and incentive schemes that fuel partner channel growth.
- Measure, analyze, and enhance the performance of marketing campaigns, focusing on efficiency and effectiveness tailored to channel-specific KPIs.
Requirements
- 5+ years of experience in marketing, with 3+ years focused on partner or channel marketing within a SaaS or technology environment.
- Demonstrated prowess in crafting and propelling partner programs that yield tangible results in customer growth, engagement, and revenue.
- Adept in managing campaigns with a comprehensive understanding of performance metrics, tactics for optimization, and experimentation for growth.
- Exceptional at cross-functional collaboration and project management, with the ability to synchronize diverse teams and push projects to completion.
- Familiar with dynamic sales environments, contributing to sales strategy, pipeline acceleration, and success metrics.
- Thrive in a fast-paced setting, with a proactive approach to testing, learning, and implementing strategic actions.
- Background in marketing to SMBs or with fintech/POS partners like Clover, Square, Toast, or Stripe.
- Knowledge of lifecycle and product-led growth strategies aimed at activating and converting partner audiences.
- Experience with Salesforce, Iterable, or similar sales and marketing platforms.
Benefits
- Stock options + 401(k) with 4% match
- Medical, dental, and vision coverage + FSA options
- Unlimited PTO (salaried) + company holidays
- Up to 12 weeks of paid parental leave (after 6 months of service)
- Life insurance + short/long-term disability coverage
- Work From Anywhere Month + meeting-free weeks yearly
- Meals provided, commuter benefits, team offsites, and Customer Days
- 3 days WFH (Mon/Thu/Fri), 2 collaborative office days (Tue/Wed)
