About the position
Leupold & Stevens, a leader in high-performance optics, is seeking a Partnership Marketing Specialist – Shooting to drive brand awareness, market share, and consumer engagement within the recreational, personal defense, and competitive shooting community. This role will develop and execute strategic marketing initiatives, manage partnerships, and work closely with internal and external stakeholders to strengthen Leupold’s position as the go-to optics brand for shooters. A deep understanding of shooting, firearms, and optics applications is essential for this role. The ideal candidate is not only passionate about the shooting industry but is also a self-starter who thrives in a fast-paced environment. This person must be able to identify key goals, develop actionable plans, and drive execution with minimal oversight while maintaining alignment with business objectives. This position is located full-time in Beaverton, OR. Remote will not be considered.
Responsibilities
- Execute annual and long-term strategic marketing plans for the shooting channel, aligning with company goals for growth and brand visibility.
- Manage sponsorships, partnerships, and events to maximize brand exposure across disciplines of recreational, personal defense, and competitive shooting communities.
- Represent Leupold at industry events, competitions, select media events, and trade shows, building relationships with key influencers, athletes, and media.
- Oversee the development of channel-specific marketing campaigns, including content strategy, advertising, and digital activations, to engage shooting enthusiasts and professionals.
- Partner with product development and sales teams to ensure optics innovation aligns with market demands and shooting community needs.
- Ensure authenticity and consistency of the Leupold brand shooting content across all marketing touchpoints, including social media, digital content, and sponsorship activations.
- Define KPIs and success metrics, using data-driven analysis to optimize marketing effectiveness and drive continuous improvement.
- Leverage market research, consumer insights, and industry trends to identify new opportunities for optics product positioning and category growth.
- Support Company’s media outreach and communication, within shooting discipline and beyond, at direction of Media & Shooting Marketing Manager.
- Attend and support shooting and/or media-driven events to support key marketing initiatives, at direction of Media & Shooting Marketing Manager or Director of Marketing.
Requirements
- Bachelor’s Degree in business, marketing, journalism, communications, or a related field preferred.
- 2+ years of experience in the shooting sports, firearms, or optics industry (or a related field). A combination of education and experience will be considered.
- First-hand experience with a variety of shooting disciplines and optics applications (e.g., tactical, long-range, personal defense, and recreational shooting applications).
- Proven ability to develop strategic marketing plans and execute results-driven campaigns within a multi-channel sales environment.
- Strong project leadership skills, with experience managing sponsorships, partnerships, and athlete relationships.
- Excellent communication, writing, and presentation skills with the ability to engage technical and non-technical audiences.
- Strong analytical mindset—capable of interpreting data, market trends, and performance metrics to inform marketing strategy.
- Ability to work cross-functionally and influence internal and external stakeholders, from product development to professional shooters.
- Passion for shooting sports, firearms, and optics technology is a must.
- Must be available for travel 25%-30% of the time including weekends for attending events.
Benefits
- Affordable health and dental insurance
- A strong commitment to training and professional development including an internal skills development program for all manufacturing team members
- A generous tuition reimbursement program
- Company contributions up to 8.5% of base pay into a 401K retirement account
- Profit sharing
- Great product discounts
