Partnership Strategist (Sales & Marketing)

About the position

The Partnership Strategist is the initiator of momentum. Sitting at the frontlines of our growth engine, this role is focused on identifying opportunities and nurturing early-stage relationships that turn into long-term, high-value partnerships. You’ll research, identify, and connect with ideal prospects, attend events, and implement creative lead-generation strategies that position Worthwhile as a trusted partner - not just a vendor. Your mission is to warm the room, open the door, and get the right people to the table so our Strategic Partnerships Director can focus on closing. This isn’t about hard-selling. It’s about high-trust connection, curiosity, and value-first engagement.

Responsibilities

• Own top-of-funnel activity: identify and engage new leads aligned with Worthwhile’s Ideal Client Profile (ICP)
• Research companies, decision-makers, and vertical pain points to craft meaningful outreach
• Leverage LinkedIn, email, warm intros, and event-based networking to generate new opportunities
• Develop creative, localized strategies for identifying and connecting with prospects across events, digital, and referral channels
• Initiate and conduct early prospect conversations using the BANT framework (Budget, Authority, Need, Timing)
• Qualify inbound and outbound leads and document key insights in Salesforce
• Set high-quality Discovery Calls for the Strategic Partnerships Director with a strong handoff process
• Identify, plan, and attend local industry events and meetups in the Greenville area and surrounding region
• Own the strategy and logistics for events from research and registration to follow-up
• Own lead generation at events: prep outreach strategies beforehand, engage meaningfully during, and follow up after
• Work with marketing to ensure event presence aligns with brand strategy and pipeline goals
• Track prospect touchpoints, status, and engagement in Salesforce with clarity and accuracy at least daily
• Coordinate internally with marketing and delivery teams as needed for proposal prep, prospect nurturing, and context sharing
• Provide support with outbound campaign coordination and follow-ups
• Own a book of existing clients and build relationships that increase retention and engagement
• Conduct regular check-ins to ensure client satisfaction and delivery alignment
• Collaborate with PMOs and internal stakeholders to resolve friction points
• Track upsell opportunities and either own or coordinate the follow-up
• Keep Salesforce updated with client touchpoints, risk flags, and growth opportunities
• Support Accounts Receivable efforts by maintaining regular, professional communication with clients regarding overdue balances

Requirements

• 3+ years in a proactive sales, client-facing, or growth operations role where you managed your own calendar and priorities
• Experience handling difficult client conversations with professionalism and clarity
• Strong interpersonal EQ and a natural connector
• Ability to confidently research and identify decision-makers and pain points in a B2B context
• Experience qualifying leads using BANT or a similar methodology
• Organized and proactive with CRM systems (Salesforce preferred)
• Willingness to attend and work in-person events regularly in the Greenville area and Southeast Region

Nice-to-haves

• Experience in tech, consulting, or software services
• Bonus if you’ve supported or executed content-based lead generation campaigns

Benefits

• Unique company culture defined by core values
• Recognition as one of South Carolina’s Best Places to Work
• Opportunity to work in a fulfilling environment