Parts Product Growth Specialist

About the position

The Parts Product Growth Specialist position will support the organization's goals by providing timely data to support business decisions on key parts products throughout the organization. This individual will handle the day-to-day support and maintenance of parts marketing programs to support the development and execution of the parts strategy within the dealership. Provides expertise to develop and execute commercial offerings based on critical requirements to align with the strategy for parts products.

Responsibilities

• Manage, submit, monitor, and complete all activities associated with part merchandising programs
• Coordinates in the development of the sales & service strategy for parts products
• Leverages analytics (ex. OLGA, BCS) to identify & define highest growth opportunities and set targets for growth
• Defines and aligns the Sales to Users (STU), Revenue, & POPS targets by parts product with the Product Support leadership team
• Develops expertise in parts products (via training, research, NPI, customer visits, etc.)
• Develops, Validates, and deploys commercial offerings based on market conditions
• Maintains accurate claim records needed for audits, performs semi-annual system maintenance
• Assists in development and deployment of training materials around specific product categories to PSSRs, ISRs, PCAs, Etc.
• Coordinates collection of feedback from PSM, PSSRs, Service teams, Parts teams, of effectiveness of programs
• Coordinates with marketing department to identify appropriate marketing channels to be leveraged (including digital and/or E-commerce platforms)
• Coordinates with Product Support Manager to deploy sales campaigns to the Sales team
• Monitors lead generation (ex. PSEs) and management through sales funnel
• Analyze sales performance (STU & Revenue) via analytic dashboards to monitor sales
• Evaluate adjustments to campaigns or marketing programs, when necessary, to achieve to targets
• Work within and promote vision, mission, and values of BMC
• Perform other duties as assigned

Requirements

• A Bachelor's degree in Business, Data Analytics, Mechanical Engineering or related field OR equivalent experience and training
• 3 Years of Parts Sales Strategy Development and Data Analytics Experience
• Must possess strong remote leadership qualities, good computer skills, excellent communication skills both written and verbal
• The ability to analyze data and trends is a must
• Knowledge with AS/400, experienced with Excel and comfortable with the analysis of data sets
• Strong attention to detail and organizational skills
• Strong computer skills are a must
• Must have analytical thinking and decision-making competencies
• Strong aptitude for accounting is required

Nice-to-haves

• Parts marketing experience is beneficial
• Technical knowledge in relation to machinery wear parts
• Knowledge of heavy machinery parts is beneficial
• Understanding of Sales Funnel Execution

Benefits

• 10% Annual Retirement Employer Contribution, with an additional 5% Discretionary Employer Contribution
• Health Insurance - 3 plan options
• Health Savings Account - Employer contribution up to $1,300/year
• Dependent Care Flex Spending Account
• Dental Insurance - 2 plan options
• Vision Insurance
• Basic Life/AD&D and Supplemental Life Insurance
• Employer-paid Short-Term Disability Coverage - 60% of base pay/salary
• Long-Term Disability Coverage
• Maternity / Paternity Benefits
• Holidays
• Paid Time Off (PTO)
• 401(K) Plan
• Employee Assistance Program (EAP) - including Health Coaching
• SmartDollar - employer-paid financial planning program
• Legal Shield/ID Shield products
• Voluntary Benefit options - Cancer Insurance/Accident/Hospitalization