About the position
Celigo is the modern integration platform as a service (iPaaS) that simplifies how companies integrate, automate, and optimize processes. The platform has been ranked #1 in iPaaS user feedback by G2 for five quarters in a row. Purpose-built for mission-critical processes, Celigo offers unique tools such as runtime AI and prebuilt integrations tailored to resolve the biggest integration challenges, making Celigo incomparably easier to maintain. As a Performance Marketing Analyst, your main responsibility will be to analyze performance metrics and uncover valuable insights that will help us improve our growth strategy. Reporting to the Senior Marketing Operations Manager you will work closely with the marketing and sales team to identify trends, develop reports and dashboards, and provide actionable recommendations for marketing optimization. We are looking for someone who has a strong analytical mindset and is passionate about using data to drive business growth.
Responsibilities
- Conducting deep dive analysis on marketing campaigns to track performance and provide insights across multiple platforms
- Utilizing a variety of tools (e.g., Google Analytics, Hubspot, Salesforce) to measure and report on key metrics such as conversion rates, click-through rates, and customer acquisition costs
- Collaborating with the marketing team to create A/B test strategies for landing pages, emails, and ad copy to improve campaign performance
- Auditing existing processes and recommending changes to improve data quality and reduce customer friction
- Monitoring trends and best practices in digital marketing analytics to identify new opportunities for growth
- Building and maintaining program segments and campaign lists in multiple systems of record
- Presenting findings and recommendations in a clear and concise manner to key stakeholders
- Working closely with cross-functional teams (e.g., product, sales) to identify areas for improvement and develop data-driven solutions
Requirements
- Bachelor’s degree (completed or pending within 6 months) in Marketing, Business, Economics, Data Analytics, Statistics, or a related discipline
- Foundational knowledge of digital marketing concepts (paid search, social media, conversion funnels) gained through classes, student organizations, or personal projects
- Curiosity and quick-learning mindset with the ability to pick up new tools such as Google Analytics, HubSpot, or Salesforce through training and self-study
- Effective written and verbal communication for presenting data-driven stories to both technical and non-technical audiences
- Collaborative attitude and initiative to work in cross-functional teams, ask questions, and seek feedback in a fast-paced environment
Benefits
- Competitive compensation
- High-growth, collaborative, and inclusive work environment
- Starting with your first year, we offer 3-weeks of vacation, wellness days, and holidays to recharge and spend time with family and friends
- Generous benefits package, including parental leave
- Monthly tech stipend
- Recognition opportunities
