About the position
As a Performance Marketing Copywriter, you’ll be responsible for developing and refining marketing copy that engages, converts, and retains customers. You’ll work closely with performance and lifecycle marketing teams (as well as compliance…we’re a fintech after all) to create strategic content across email, website, paid ads, and customer lifecycle campaigns. Beyond writing, you’ll also play a key role in editing, optimizing, and A/B testing content to ensure every word drives results. Your experience with automation tools like Braze will help us scale and personalize our marketing efforts efficiently.
Responsibilities
- Craft compelling, brand and partner-aligned copy for email campaigns, website content, landing pages, paid ads, and lifecycle marketing.
- Edit and refine content to enhance clarity, engagement, and conversion rates while ensuring a consistent voice.
- Work closely with performance marketing, product, compliance, and design teams to develop strategic messaging that drives customer action.
- Use AI-powered writing and workflow automation tools (e.g., Braze, ChatGPT, Jasper) to optimize messaging and scale marketing initiatives.
- Implement A/B testing to continuously improve email subject lines, CTAs, and messaging for better engagement.
- Analyze performance metrics and apply insights to refine and optimize copy for conversion and retention.
- Stay ahead of industry trends in performance marketing, customer lifecycle strategies, and AI-driven content.
Requirements
- 3+ years of experience in copywriting, content marketing, or lifecycle marketing, with a focus on performance-driven content.
- A strong understanding of email marketing, customer lifecycle strategies, and conversion-optimized website copy.
- Experience with AI and automation tools (Braze, ChatGPT, Jasper, Grammarly, or similar).
- Proven ability to write persuasive, high-converting marketing copy tailored to different stages of the customer journey.
- Sharp editing and proofreading skills, with an eye for detail, clarity, and consistency.
- A data-driven mindset, with experience running A/B tests and optimizing copy based on performance metrics.
- Excellent collaboration skills—comfortable working cross-functionally and with partner brands.
Nice-to-haves
- Experience in fintech, banking, credit cards, e-commerce, SaaS.
- Knowledge of UX writing and conversion rate optimization (CRO).
- Basic understanding of HTML/CSS for email formatting.
Benefits
- Competitive salary, benefits, and career growth opportunities.
