About the position
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we've built in functional expertise. We're looking for three commercially minded strategic thinkers and data-driven Performance Marketing Effectiveness Directors to lead cross-channel optimization and drive near-term marketing impact, for each of our Brands (Expedia, Hotels.com and Vrbo). This role will sit at the center of our marketing ecosystem, across SEM, SEO, Metasearch, Paid Social, CRM ensuring our investment is aligned to business priorities, optimized for efficient returns, and laser-focused on unlocking growth opportunities.
Responsibilities
- Evaluate and adjust budget allocation across channels and markets based on channel performance, market performance, marginal returns, and business priorities.
- Develop and drive a performance media mix strategy that adapts in real-time to market conditions and customer demand.
- Serve as the go-to representative to business and finance stakeholders for all things related to performance marketing effectiveness.
- Translate marketing performance into actionable business insights and clear tradeoffs.
- Identify quick-turn, high impact opportunities to drive bookings and revenue within a 0-6 month window.
- Partner with channel leads to execute test-and-learn campaigns, tactical promos, or scaled optimizations with immediate impact.
- Build frameworks to assess marketing efficiency and marginal ROI across channels.
- Spot underperforming areas and recommend reallocation or optimization strategies.
- Work with analytics, media, and marketing teams to rapidly stand-up targeted campaigns focused on driving incremental growth.
- Ensure the entire performance marketing engine is aligned with evolving business goals and customer behavior.
Requirements
- 10+ years in performance marketing, growth marketing, or digital media, with deep experience in managing or optimizing multiple channels.
- Proven ability to drive growth and reallocation strategies based on performance and business needs.
- Experience working in fast-paced, cross-functional environments, ideally within e-commerce, travel, or marketplaces.
- Strategic thinker with strong analytical chops, that can turn data into actionable recommendations.
- Strong communication and stakeholder management skills with senior leaders.
Benefits
- Full benefits package including exciting travel perks.
- Generous time-off.
- Parental leave.
- Flexible work model.
- Career development resources.
