About the position
Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent. Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers. We’re looking for a Performance Marketing Manager with deep expertise in Google Ads to help take our paid search program to the next level. This is a high-impact role for someone who thrives in a data-driven environment, is energized by performance optimization, and enjoys translating insights into scalable strategy. You’ll be a key player in shaping how we acquire high-quality leads and customers through search. This role is ideal for someone who’s comfortable with complexity—managing large datasets, experimenting with bidding strategies, and drawing insights that influence broader growth initiatives.
Responsibilities
- End-to-end ownership of our Google Ads program, including Search, Performance Max, and experimental campaign types.
- Strategy development and tactical execution across keyword planning, audience targeting, bidding, and creative testing.
- Continuous performance analysis and experimentation, driving incremental gains through structured testing and iteration.
- Development of dashboards, pacing reports, and performance insights to keep stakeholders aligned and informed.
- Close collaboration with cross-functional teams to align campaign messaging and landing pages.
- Identification of growth opportunities across the funnel, surfacing strategic insights backed by data.
Requirements
- 3+ years of hands-on experience managing paid search campaigns, ideally in high-growth environments.
- Strong proficiency with Google Ads, Google Ads Editor, and campaign tracking infrastructure.
- Confident in handling large data sets using spreadsheets, and comfortable working with BI tools (Looker, Tableau, etc.).
- Strong sense of ownership and ability to work autonomously—you know when to zoom into the details and when to zoom out.
- Organized, analytical, and highly curious—you love solving problems and turning data into action.
- Excellent communicator—you can distill complex performance insights into clear, strategic, data-backed recommendations.
Nice-to-haves
- Experience in B2B or SaaS paid acquisition.
- Familiarity with SQL.
Benefits
- Competitive salary and meaningful equity.
- Comprehensive medical, dental, and vision coverage.
- Regular compensation reviews - great work is rewarded!
- Flexible paid time off policy.
- Paid Parental Leave Program.
- 401k plan & match.
- In-office bicycle storage.
- Fun events for Intercomrades, friends, and family!
