Performance Marketing Specialist

About the position

We are looking for a Performance marketing specialist to lead and optimize paid campaigns for Studapart across Google, Meta, and more. You will manage performance, explore new channels and drive strong ROAS through data-driven decisions. You will join the Marketing department, which consists of multiple teams focused on driving growth to the platform through omnichannel marketing and rapid experimentation for the HousingAnywhere group and its three brands: HousingAnywhere, Studapart, and Kamernet. The teams are responsible for various domains: Content, Public Relations, SEO, Performance Marketing, Strategic Partnerships, CLM, and Product Marketing.

Responsibilities

• Plan, create and optimise campaigns on Google, Meta and other advertising platforms primarily for the Studapart brand.
• Monitor trends, investigate irregularities, and troubleshoot ad issues that affect delivery, tracking, and reporting.
• Track, analyse, and report on the performance of paid media initiatives and campaigns.
• Identifying and experimenting with new channels, optimization methods and content formats.
• Negotiate with potential partners to balance revenue generation with ROAS.

Requirements

• Excellent written and verbal communication skills in English.
• 3+ years of experience working with Meta Stack, Google Stack in a startup or an agency.
• 3+ years of experience with 5-6 figure media spend budget.
• Experience with website analytics tools (e.g. Google Analytics, Mixpanel, Rockerbox).
• Experience with Google Tag Manager and conversion tracking.
• Strong analytical skills and data-driven approach, and ease with advanced data reports.
• Strong project management skills.
• Ability to work well independently as well as in a team.

Benefits

• Unlimited paid holidays, minimum-based not maximum!
• Hybrid working policy with 2 days working from the office (From Rotterdam or Paris).
• Flexibility to work remotely for up to 2 months per year!
• 1,000 EUR personal development budget.
• Complete coverage for commuting.
• Personal equipment, including laptop and ergonomic setup.
• Gym membership discount with GoVital or OneFit.
• Dutch/English classes budget.
• Variable pension scheme.
• Diverse international community (46+ nationalities).
• Pet-friendly office in Rotterdam citycenter.
• Fun team-building and after-work drinks every Friday.