About the position
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™. We are seeking a highly motivated and results-driven Performance Marketing Specialist. This role will be responsible for developing, executing, and optimizing performance marketing campaigns across multiple channels to drive measurable results, improve ROI, and contribute to business growth.
Responsibilities
- Create, manage, and optimize paid search (SEM) campaigns across multiple platforms (Google Ads & Microsoft Ads)
- Manage product feeds, conduct keyword research, create ad copy, and manage bidding strategies.
- Plan and execute paid social campaigns on platforms such as Facebook, Instagram, LinkedIn, and other relevant social media networks.
- Develop paid social ad creatives and target audiences to maximize engagement and conversions.
- A/B test ads and creatives to ensure the best-performing combinations.
- Running Geo-targeted campaigns
- Monitor performance, analyze data, and adjust campaigns for optimal results (CPC, CPA, ROAS).
- Analyze and report on campaign performance, ROI, and other Key performance indicators (KPIs)
- Provide actionable insights to improve future campaigns and performance.
- Execute within advertising budgets efficiently across paid search and social campaigns.
- Ensure campaign spending aligns with business objectives and performance goals.
- Work closely with internal teams (creative, content, product, analytics) to ensure campaigns align with overall business goals and brand strategy.
Requirements
- At least 2 years of experience in paid search and paid social advertising (agency or in-house ecomm team)
- Bachelor’s degree in marketing or related field
- Proficient in Google Ads, Facebook Ads Manager, Google Analytics, and other paid media platforms.
- Strong understanding of bid management, targeting strategies, and campaign optimization.
- Experience with National and Regionally (Geo Targeting) focused campaigns is a plus
- Familiar with A/B testing and other methods to improve ad performance.
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
- Strong attention to detail and ability to manage multiple campaigns simultaneously.
- Proficient in Excel and data visualization tools for reporting and analysis.
- Excellent written and verbal communication skills.
- Ability to clearly explain complex data and strategies to non-technical stakeholders.
Nice-to-haves
- Preferred experience with Google Tag Manager, Google Data Studio, or similar tools.
- Certification in Google Ads or Facebook Blueprint is a plus.
- Foundational understanding of SEO and how it integrates with paid campaigns.
