About the position
Kalshi is defining a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history. Kalshi is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more. We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position. Our vision: well… build the largest financial market on the planet. Our mission: bring more truth to the world through the power of markets. Building a new category is hard… like really hard. But it’s beautiful and deeply fulfilling. Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets.
Responsibilities
- Lead, iterate, run, and maintain all paid growth efforts, including FB/Instagram, Twitter, and Tiktok
- Run our AdWords bidding strategy (with a goal to improve our SEO)
- Establish disciplined end-to-end tracking for our funnel based on different channels
- Improve customer attribution and refine our understanding of customer segments
- Test and iterate on our messaging and value props
- Efficiently scale and manage our paid spend budget (5 to 7 figures)
- Develop creatives and visuals in collaboration with design
- Create market-specific campaigns targeted at the right audiences (economics, Oscars, tech, AI, etc.)
- Leverage AI to develop personalized campaigns
- Be bold, make big bets, and have fun
Requirements
- 3+ years of experience in performance marketing, digital marketing, or a similar role
- Proven track record of driving growth and user acquisition for online products
- Strong analytical skills and data fluency
- Proficient with Facebook/Instagram, Google, Twitter, and Tiktok
- Excellent judgment on task prioritizations
- Growth mindset, with a high slope and eagerness to lean
- Love of the craft: you genuinely care and put your all into your work
- Can ship at incredible speed
Nice-to-haves
- Bonus: have worked in the gaming industry before
Benefits
- Salary Range: $100,000 to $200,000 annually plus equity and benefits
