About the position
At K&N Engineering, we don’t just sell performance air filters—we fuel a passion for automotive excellence. Since 1969, we’ve been the trusted brand for enthusiasts looking to push the limits of their vehicles. Our website is more than an online store—it’s the digital heartbeat of our brand, connecting customers to high-performance products, technical expertise, and a best-in-class shopping experience. As Performance Sales & Marketing Manager, you’ll have the opportunity to shape our digital presence, elevate the online shopping experience, and contribute to the legacy of a brand that’s synonymous with performance. This role drives revenue growth, customer acquisition, and retention through data-driven performance marketing strategies and campaigns.
Responsibilities
- Develop and execute comprehensive DTC marketing strategies across digital channels, including paid media, SEO, email, and affiliate marketing.
- Manage the digital marketing budget and maximize return on ad spend of annual media spend.
- Utilize analytics tools to monitor campaign performance, extract insights, and adjust strategies to maximize ROI.
- Work closely with the Sr. Ecommerce Channel Manager, Creative, Product, and Sales teams to ensure promotions, product launches, and seasonal campaigns are seamlessly executed.
- Collaborate with internal and external teams to improve organic search rankings, drive qualified traffic, and increase visibility for key products and categories.
- Analyze and enhance the digital customer journey to improve conversion rate, UX, technical improvements, and lifetime value.
Requirements
- Bachelor’s degree in marketing, Business, E-Commerce, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on DTC eCommerce.
- Proven track record managing and optimizing digital marketing campaigns to drive revenue growth.
- Expertise in digital marketing channels, including paid media, Amazon Campaign Manager, SEO, email, and affiliate marketing.
- Experience with marketing automation tools and data analytics platforms.
- Strong analytics skills with the ability to interpret data and translate it into actionable strategies.
Nice-to-haves
- Deep understanding of e-commerce best practices, focusing on revenue generation, user engagement, and customer acquisition.
- Ability to develop strategies that enhance the shopping experience and increase customer lifetime value.
- Comfortable making data-driven decisions and using insights to drive optimizations and improvements.
- Strong ability to work cross-functionally with marketing, product, IT, and external partners.
- Demonstrates exceptional verbal and written communication skills to convey ideas clearly.
