About the position
Technology Product Manager role, resides in CTO (Chief Technology Office) organization within Employee Technology and Experiences (ETX) team that enables platform experiences for our workforce to engage the consumers and merchants. The MarTech team is responsible for the platforms and experiences that drive PayPal Lifecycle Marketing Communication activities touching millions of customers worldwide. Team is on a transformational journey to consolidate and operationalize disparate tools onto an ecosystem that effectively supports Data, Decisioning, Omni-channel Delivery and Measurement capabilities. We are responsible for ideation, technology assessment, and adhering to Agile Development methodologies from Intake to Deployment for all marketing needs.
Responsibilities
- Lead discovery and requirements to establish product vision, success metrics, maturity roadmap, capability and features and translate them into actionable testing hypotheses and impactful personalization strategies.
- Develop, implement, analyze, and optimize A/B tests and personalization programs across app and web.
- Lead the ideation, testing, and iteration of new personalization concepts designed to enhance engagement and deliver meaningful value to users.
- Apply personalization strategies at key moments from onboarding to discovery, cross-sell and beyond – to create seamless, and rewarding experiences.
- Represent customer passionately in trade-off decisions within domain. Help simplify customer experiences by eliminating unnecessary features, customization and reducing technical debt.
- Communicate easily from business, technical, customer perspectives and be responsible for an inclusive product communication framework.
- Expert in information synthesis, simplify complex topics and present them to peers, stakeholders, management and executives in a concise manner.
- Collaborate with geo distributed teams of platform specialists, product management, operations and engineering.
- Responsible for product backlog grooming, partnering with cross-functional teams (marketing, privacy, legal, analytics, data science, program, architecture, engineering) to enable sprint planning.
- Proven experience in Agile best practices, documenting actionable EPIC’s, User Stories with Acceptance criteria and Definition of Done to translate business requirements into actionable work for engineering team.
- Proactively identify and help remove obstacles by bringing structure and definition to ambiguous challenges leading to trade-off decisions that are trusted by cross-functional team.
- Encourage project team to take personal accountability for product quality. Actively mentor and develop others. Make difficult decisions with resolve by doing the right thing.
Requirements
- Bring experimentation and personalization thinking for designing web & app experiments focused on A/B testing, focused on iterative improvements of content placements and delivering contextual experiences, ensuring that changes lead to measurable improvements.
- Marketing Technology domain experience. Understanding of capabilities, features and platforms related to B2B & B2C omni-channel engagement.
- Experience delivering personalization experiences using Adobe Experience Platform, Adobe Target, Journey Optimizer, Real-Time CDP and measuring results through Adobe Customer Journey Analytics.
- Bring expertise in delivering content placements through Adobe Web and Mobile SDK.
- Minimum of 5+ years of experience executing tactics to drive backlog prioritization with cross-functional stakeholders.
- Own a complex or strategic product within the Marketing Technology domain developing a product strategy and leading project execution.
- Inspire key stakeholders and peers to optimize existing and create new products that add value, are usable and result in material impact for the end users of the product.
- Be an evangelist and drive innovation by identifying new opportunities based on competitive research, technology trends, SaaS platform roadmaps and best practices.
- Proficiency with vetting business benefit and driving custom product design to automate execution and compliance guardrails.
- Excellent verbal and written communication and presentation skills.
Benefits
- Flexible work environment
- Employee shares options
- Health and life insurance
