Principal Associate, Mainstreet Marketing (Hybrid)

About the position

Capital One, a Fortune Magazine '100 Best Companies to Work For,' is seeking an innovative and data-driven Principal Associate for the Branded Card Customer team to help lead marketing efforts for our largest consumer segment, Maintreet. This associate will be responsible for making connections across customer programs to drive positive growth and keep customers engaged. This role requires a mix of strategic vision setting and marketing channel expertise. This highly visible role creates a powerful opportunity to take your leadership, marketing strategy, and technical skills to the next level.

Responsibilities

• Lead and set strategic vision/test plan for select customer marketing program(s)
• Lead development and execution of email, direct mail, Ease (app), push testing initiatives
• Collaborate with analyst teams to understand business performance / identify new opportunities and adjust strategies
• Synthesize research insights and marketing trends to identify new strategic recommendations to improve results
• Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal etc.
• Influence internal decision makers with formal recommendations through excellent communication
• Work proactively in an agile environment and identify when to work outside the process in whitespace
• Ability to balance big picture strategic thinking with acute attention to details

Requirements

• Bachelor's degree or military experience
• At least 4 years of experience in multi-channel marketing
• At least 4 years of experience in planning, executing and analyzing marketing programs
• At least 4 years of experience managing creative processes and partnering with creative teams

Nice-to-haves

• Master's Degree or MBA
• 5+ years of experience working with cross-functional teams in a matrixed environment
• 5+ years of experience working in an Agile team environment
• 5+ years of experience in financial services marketing

Benefits

• Comprehensive health benefits
• Financial benefits
• Inclusive set of other benefits that support total well-being