Principal Financial Analyst - Marketing

About the position

HubSpot is on a mission to help millions of organizations grow better. We create marketing, sales, and customer service software designed to remove friction from inbound growth. As a rapidly scaling SaaS company, we believe data-driven decision-making is key to our success. The Finance team at HubSpot is a strategic partner driving growth, operational excellence, and long-term value. We work hand-in-hand with business leaders to help shape critical decisions and optimize investments. This role will partner directly with the Marketing organization, acting as a trusted advisor for executives and budget owners across all teams including Demand, Brand, Media, Product Marketing and others.

Responsibilities

• Support the development and execution of short- and long-term marketing strategies with data-driven financial insights.
• Lead the annual budgeting and quarterly forecasting processes for Marketing, ensuring alignment with company objectives and ROI targets.
• Deliver actionable recommendations for investment allocation and resource optimization.
• Build dashboards and deliver monthly reporting on key metrics, actuals v. plan, and trend analysis for executives.
• Partner with marketing and data teams to design and implement frameworks for measuring and improving Marketing performance, including campaign ROI, Customer Acquisition Cost (CAC), and Customer Lifetime Value (LTV).
• Partner with each Marketing leader to own key business metrics, set goals and track outcomes.
• Provide deep dive analysis to tie Marketing related goals (leads, conversion, brand awareness) to financial and sales goals.
• Assess the ROI of various campaigns and incrementality of marketing performance across verticals.
• Identify, recommend, and help drive automations and best practices in Marketing finance operations, modeling, and reporting.
• Collaborate cross-functionally to establish scalable processes and systems.
• Lead and support ad hoc analysis on marketing initiatives such as new product launches, partnership evaluations, event investments, and vendor negotiations.

Requirements

• 7+ years in FP&A, Finance Business Partnering, or related roles, ideally at a SaaS, tech, or high-growth company.
• Experience supporting Marketing performance metrics, digital marketing economics, and applied financial analysis.
• Proven track record building relationships and influence across a diverse set of stakeholders, including navigating complex or strongly held points of view to drive alignment and forward momentum.
• Outstanding analytical, modeling, and quantitative skills with proficiency in Excel/Google Sheets, financial forecasting software (Adaptive, OneStream, Netsuite, ANAPLAN) and experience with BI/reporting tools (e.g., Looker, Tableau, Power BI).
• Ability to approach problems systematically, connect dots, and translate complex data into actionable guidance.
• Exceptional business judgment and a collaborative approach, with the ability to influence decisions and build consensus among Marketing and cross-functional stakeholders.
• Excellent written, verbal, and presentation skills with a demonstrated ability to communicate complex topics to non-financial audiences, including executives.
• Self-starter who thrives in a fast-paced, dynamic environment and is energized by ambiguity, change, and rapid growth.

Nice-to-haves

• MBA, CFA, or CPA.

Benefits

• Cash compensation range: $118,500—$189,600 USD Annually.
• Participation in HubSpot’s equity plan to receive restricted stock units (RSUs).
• Individual compensation packages tailored to skills, experience, qualifications, and other job-related reasons.