About the position
We are seeking a Principal Marketing Manager to join our Marketing Capabilities team, focused on developing and managing strategic and impactful marketing capabilities initiatives that empower divisional teams across Boston Scientific. This role will lead the identification, development, and management of the upstream elements of our new Marketing Blueprint framework. You will guide teams through the early phases of strategic marketing to ensure excellence in customer-centric planning, market assessment, value proposition development, product development, and go-to-market planning. While this is an individual contributor role, you will play a highly influential part in shaping strategy and enabling execution by collaborating across divisions, engaging with senior stakeholders, and leading key initiatives. This is a unique opportunity to impact marketing strategy at scale by working across divisions and product lines to identify areas of strength, uncover capability gaps, and drive measurable improvements in marketing performance and productivity.
Responsibilities
- Lead the rollout and continuous evolution of the upstream stages of the Boston Scientific Marketing Framework to strengthen insight-led strategies and resource prioritization.
- Manage the enterprise-wide marketing framework across the Learn, Assess, and Decide phases, including identifying market needs, building business cases, and selecting differentiated offerings with go-to-market strategies.
- Collaborate with divisional and regional product marketing teams, as well as cross-functional stakeholders, to assess marketing maturity and support strategic planning initiatives.
- Partner with Marketing Capabilities and divisional teams to standardize and deploy best practices, tools, and frameworks consistently across global marketing functions.
- Identify and document marketing case studies to support capability building and apply frameworks to planning, launches, and lifecycle management activities.
- Define, track, and report on KPIs for upstream marketing adoption, performance, and strategic impact, while identifying continuous improvement opportunities.
Requirements
- Bachelor's degree in relevant field of study.
- 7+ years of experience in MedTech marketing, with deep understanding of upstream strategy, product marketing, and go-to-market planning.
- Demonstrated experience in customer segmentation, opportunity evaluation, product validation, and development of value propositions.
- Experience contributing to outcomes within a matrixed global organization; experience in medical devices or similar regulated industries is beneficial but not required.
- Proven ability to analyze complex information, collaborate with cross-functional teams, and contribute to decision-making processes without direct authority.
- Effective written and verbal communication skills, along with experience in facilitation and managing projects through completion.
Nice-to-haves
- Familiarity working across a few different therapy categories.
- MBA or relevant advanced degree.
Benefits
- 401k
- health_insurance
- dental_insurance
- vision_insurance
- life_insurance
- disability_insurance
- paid_holidays
- tuition_reimbursement
- professional_development
- employee_stock_purchase_plan
