Principal Marketing Specialist - AFS Downstream Marketing.

About the position

At Medtronic, you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. The Global Principal Marketing Specialist role will serve as a key contributor to the overall global Cardiac Ablation strategy and marketing execution by focusing on portfolio management of the assigned products. This role will require 25% of travel to enhance collaboration and ensure successful completion of projects. We are seeking a highly motivated and experienced Global Product and Globalization Program Manager to join our dynamic team. This candidate is responsible for developing and driving key marketing and business objectives for Medtronic’s Global Electrophysiology (EP) Product Portfolio.

Responsibilities

• Determine clear and specific priorities and strategy for the Launch in new markets for the portfolio working with other internal functional groups.
• Build strong relationships with regional marketing teams to drive adoption and scale new launches.
• Develop deep understanding of individualized international market dynamics, with the ability to optimize best practice from other geographies to meet market needs.
• Serve as liaison between cross functional partners (supply chain, R/D, regulatory) and local in-market marketing organizations.
• Manage and monitor regional product forecasting and product inventory management, including life-cycle management of assigned products.
• Establish, actively track, and understand relevant regional key performance indicators and all local initiatives (tradeshows, customer events, etc.).
• Understand all local market factors, including physician segments, competitive share, and ongoing business initiatives.
• Work with other global product managers to establish a cadence and manage an agenda for regular check-in meetings with local stakeholders to ensure the dissemination of best practices and solve local problems as identified.
• Lead voice-of-customer (VOC) and voice-of-business (VOB) activities for current launch strategies in markets.
• Constructively garner input and challenge assumptions with Global counterparts to refine product decisions.
• Positively represent the company by visiting accounts and users to solicit feedback on company products and services.
• Consolidate and disseminate a deep understanding of the competitive global EP single-shot landscape by region.
• Support regional training of marketing and sales teams.
• Develop and leverage marketing insights to simplify segmentation, product positioning, message development, channel identification, tool creation, and execution to meet business objectives.
• Network with colleagues in other divisions and cross-functional departments to align strategies and opportunities.
• Demonstrate a primary commitment to patient safety and product quality.

Requirements

• Requires a Baccalaureate degree or advanced degree with a minimum of 5 years of relevant experience.
• Minimum 7 years of relevant experience for candidates with a Baccalaureate degree.
• Proven Business Acumen.
• Experience defining and utilizing a broad range of secondary research, primary qualitative and primary quantitative research techniques to identify and address customer insights into clinical data.
• Ability to create and sustain relationship development/collaborate with a broad set of stakeholders, Marketing, Clinical, R&D, Health Economics, and Sales.
• Outstanding customer service skills, both internal and external to the organization.
• Excellent communication and interpersonal skills.
• Self-starter that anticipates and has a desire to work in a fast-paced, dynamic environment.
• Demonstrated ability to work independently and collaboratively to meet deadlines.

Nice-to-haves

• Excellent Project Management skills and ability to work cross-functionally.
• Clinical and/or product marketing experience.
• Experience with market and revenue modeling.
• Flexibility to travel up to 20% (including international) in support of tradeshows, internal meetings and customer programs as required.
• Advanced degrees including MS, PhD or MBA.
• Specific medical device experience in the electrophysiology field.
• Previous clinical support, mapping or clinical trial experience a plus.
• Proven track record to physician and KOL engagement.
• Single use device and capital product launch experience.

Benefits

• Health, Dental and vision insurance.
• Health Savings Account.
• Healthcare Flexible Spending Account.
• Life insurance.
• Long-term disability leave.
• Dependent daycare spending account.
• Tuition assistance/reimbursement.
• Incentive plans.
• 401(k) plan plus employer contribution and match.
• Short-term disability.
• Paid time off.
• Paid holidays.
• Employee Stock Purchase Plan.
• Employee Assistance Program.