About the position
ServiceNow is seeking a highly technical and customer-obsessed Principal Outbound Product Manager (Data Platform, Databases) to join the RaptorDB product team. RaptorDB is ServiceNow's next-generation HTAP (Hybrid Transactional/Analytical Processing) database platform-launched in 2024 and rapidly becoming foundational to our platform's performance, scalability, and intelligence. As a key Outbound Product leader, you will help shape how ServiceNow's customers understand, adopt, and unlock value from this innovative data platform. You will be the bridge between product development, marketing, sales, and the customer-helping to translate deep technical capabilities into compelling narratives, go-to-market strategies, and customer-facing content. This is a unique opportunity to join a fast-growing, strategically critical product at ServiceNow, and play a visible role in its success. RaptorDB is at the forefront of ServiceNow's innovation strategy-powering real-time, intelligent, and scalable data experiences across our platform. As part of the RaptorDB team, you'll help shape the future of enterprise databases and make a measurable impact on one of ServiceNow's fastest-growing product lines. We're building something bold-and we're looking for passionate product leaders to help take it to the next level.
Responsibilities
- Craft clear, differentiated messaging and positioning that conveys the unique power of HTAP architecture within the ServiceNow ecosystem.
- Partner with product marketing to drive launches, campaigns, and thought leadership for RaptorDB.
- Create compelling enablement content for internal teams (e.g., sales playbooks, demos, training materials, solution briefs, competitive guides).
- Deliver product evangelism at customer briefings, analyst sessions, conferences, and webinars.
- Translate complex technical concepts into language that resonates with decision-makers and technical practitioners alike.
- Collaborate with inbound product managers to influence roadmap priorities based on customer feedback and field insights.
- Support strategic deals and partner engagements with tailored collateral and positioning strategies.
- Track adoption metrics, market feedback, and competitive dynamics to continuously refine outbound initiatives.
Requirements
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving.
- Typically requires a minimum of 8 years of product management, outbound product marketing, design, or GTM experience with a strong focus on data platforms, databases, or infrastructure technologies.
- Enterprise software experience is must.
- Deep understanding of technical concepts such as transactional/analytical processing, distributed systems, and data architecture.
- Experience working with enterprise customers and translating technical innovations into business value.
- Exceptional communication and storytelling skills-able to simplify the complex and inspire action.
- Proven track record of cross-functional leadership and influence across sales, marketing, engineering, and customer success.
- Familiarity with the competitive database landscape (e.g., Snowflake, MongoDB, Google Spanner, etc.) is a strong plus.
- Strong organizational skills and ability to manage multiple initiatives in a dynamic, high-growth environment.
Benefits
- Base pay of $163,600 - $286,300, plus equity (when applicable), variable/incentive compensation and benefits.
- Health plans, including flexible spending accounts.
- 401(k) Plan with company match.
- Employee Stock Purchase Plan (ESPP).
- Matching donations.
- Flexible time away plan.
- Family leave programs.
