Principal Product Manager, Marketing Data Solutions

About the position

Cotality is seeking a hybrid-remote Principal Product Manager to oversee the strategy, roadmap, and execution of Precision Marketing Data Solutions. This pivotal role intersects marketing audience development, CRM enhancements and integrations, digital advertising, data science, property and location intelligence. In this capacity, you will collaborate with cross-functional teams to define the product vision, ensuring the successful delivery of features that enhance customer acquisition and retention for our clients.

Responsibilities

• Define and evolve the product vision and roadmap for Cotality Precision Marketing, balancing customer value, data insights, and business objectives.
• Present strategic plans and roadmap updates to executive leadership, shaping pricing, packaging, and go-to-market strategies to maximize revenue and market position.
• Leverage Cotality's property & location intelligence and insights to enhance marketing & targeting capabilities and build differentiated product offerings and features.
• Translate market and user insights into clear product requirements and user stories, collaborating with engineering, data science, and UI/UX teams to drive development.
• Manage the full product lifecycle, from ideation through launch and iteration, ensuring timely delivery of high-quality, data-driven marketing tools.
• Monitor product performance using key metrics and KPIs, identifying optimization opportunities and driving continuous improvement across solution offerings.
• Partner with GTM, Sales and Account Management teams to support client engagements, deliver product training, and provide domain expertise on precision marketing.
• Coordinate cross-functional collaboration with internal stakeholders across data science, engineering, marketing, customer success, and analytics to ensure seamless product delivery.
• Act as a product evangelist within and outside the company, effectively communicating the value and impact of Cotality's Precision Marketing solution.
• Lead strategic market research and competitive analysis to identify growth opportunities and ensure product alignment with evolving customer and industry needs.

Requirements

• Bachelor's degree in a related field (e.g., Business, Computer Science, Marketing, or Data Analytics) and 8+ years of product management experience.
• Proven success managing data-driven marketing solutions, SaaS, MarTech products and advertising solutions, especially built with Geospatial technology.
• Demonstrated success managing data-driven marketing solutions built on geospatial technology, with a strong understanding of customer segmentation and behavioral targeting.
• Experience with large data sets, APIs, and analytics platforms, including leveraging AI/ML-based tools for marketing automation and predictive modeling.
• Deep familiarity with geospatial intelligence, location-based services, and consumer behavior analytics in marketing or real estate contexts.
• Strong communication and stakeholder management skills, capable of effectively engaging technical and non-technical audiences across all organizational levels.
• Proven ability to translate complex data into intuitive, high-impact product experiences that drive measurable business outcomes.
• Fluency in Agile and traditional development methodologies, with a track record of independently managing product portfolios from concept to launch.
• Solid grasp of modern tech trends, such as cloud computing, artificial intelligence, and big data, and how they influence marketing and product innovation.
• Exceptional strategic thinking and analytical skills, with a focus on profitability, scalability, and user-centric design.
• Entrepreneurial mindset with excellent project management skills, capable of leading cross-functional teams, managing competing priorities, and delivering results in fast-paced environments.

Benefits

• Competitive salary and benefits package
• Diverse and inclusive work culture
• Opportunities for professional growth and development