About the position
This position is needed to support Twilio’s next chapter, driving awareness and adoption of our Platform and new builder experiences as we work backwards from our customers' needs. Behind great customer engagement are the builders who turn ideas into differentiation. We are developing new Console and API tools and experiences to empower those builders, enabling both self-service and enterprise customers to build, deploy, and scale their applications. In this role, you will blend your understanding of developer needs with a passion for crafting compelling stories that drive adoption of Twilio’s Platform. You’ll collaborate closely with cross-functional teams to shape product roadmaps, lead strategic launches, and develop impactful messaging to build awareness and increase adoption of critical experiences across Twilio’s Console and APIs.
Responsibilities
- Build a deep understanding of our customers (including technical and non-technical builders) and user personas through research and direct engagement, and use that insight to shape our go-to-market strategy and product roadmap.
- Develop compelling, audience-specific messaging, positioning, and content that differentiates Twilio’s Platform in the market.
- Lead cross-functional product launches, working across marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of new products and experiences.
- Champion our customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC).
- Test and refine new marketing approaches and channels to reach and engage key audiences to help them maximize usage of the Twilio Platform.
Requirements
- 5+ years experience in product marketing or technical marketing.
- Strategic thinker with the ability to build deep domain expertise through primary and secondary research.
- Ability to turn data into a story and articulate complex concepts clearly.
- Experience enabling and educating internal audiences to drive meaningful and actionable content.
- Bachelor’s degree or equivalent experience required.
Nice-to-haves
- Experience with technology products that target developers with cloud-based services or API solutions.
- Understanding of the needs of technical builders and experience with developer communities or developer tooling.
- Experience in the global market around programmable communications or related technologies.
- Excellent written and verbal communication skills.
- Demonstrated ability to influence and build effective working relationships with all levels of the organization.
- Good understanding of Twilio's value proposition and the apps that have already been built.
Benefits
- Competitive pay
- Generous time off
- Ample parental and wellness leave
- Healthcare
- Retirement savings program
