About the position
We’re seeking a data-driven and growth-oriented Principal Product Marketing Manager to lead the marketing strategy for SoFi’s suite of credit cards. This role will play a pivotal role in helping refine the credit card value proposition, go-to-market (GTM) plan, acquisition, and engagement strategy. As the Principal Product Marketing Manager, you will define and drive marketing strategies based on deep consumer insights and a passion for helping Americans realize their financial ambitions. You’ll collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize our messaging, positioning, and channel mix to drive strong business outcomes. This is a high-impact, hands-on individual contributor role with a unique opportunity to drive the next stage of SoFi Credit Card's growth.
Responsibilities
- Drive SoFi credit card acquisition growth by leading cross functional and cross channel teams to drive in market success
- Develop, own, and iterate on credit card product launches to maximize impact and adoption
- Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights
- Lead end to end promotion strategy including promotion concepting, project management, analysis, iteration and budget evaluation to optimize acquisition and engagement and drive incrementality
- Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels
- Collaborate with product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts
- Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage
- Partner with the Brand & PR team to drive Invest awareness via upper funnel marketing
Requirements
- 10+ years of Product Marketing and/or Growth Marketing experience
- Direct experience driving rapid growth for a financial technology and credit card product, specifically in pre-qualified channels
- Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes
- Experience in leading quantitative and qualitative customer research and distill it into actionable insights
- Use data to drive strategy, execution, and optimization
- Eagerness to roll up your sleeves to get things done (even the unglamorous things)
- Problem-solve in a fast-paced, self-driven environment
- Bachelor’s degree required
Nice-to-haves
- Financial services category experience and interest is a plus
- MBAs encouraged to apply
