Principal Product Marketing Manager, Data Warehousing

About the position

In this role at Databricks, you will help lead the marketing strategy for Databricks SQL, our cloud-scale, intelligent data warehouse. You will own how we position, message, and drive adoption of DBSQL as the modern alternative to legacy data warehouses, and as the best foundation for AI-powered analytics and BI. This is an important role for the business, where you will become a key go-to-market voice on all things data warehousing. You will help shape the messaging and support go-to-market efforts across sales, partner, and marketing teams, contributing to awareness, differentiation, and customer adoption.

Responsibilities

• Own the marketing strategy for Databricks SQL, from positioning and packaging to sales enablement and adoption strategies
• Define messaging and value propositions that resonate with data engineers, architects, and analysts, and clearly differentiate DBSQL in a crowded market
• Lead product launches, pricing updates, and new feature rollouts to drive market awareness, competitive positioning, and customer usage
• Partner with product to influence roadmap and ensure GTM alignment with customer needs and business goals
• Develop and execute integrated GTM programs with field, campaign, and partner teams to drive pipeline and accelerate product adoption
• Deliver high-impact enablement to sales and technical field teams, with clear guidance on how to position, demo, and land the value of DBSQL
• Build and maintain a steady stream of customer evidence and proof points that reinforce DBSQL’s value and differentiation
• Act as the internal and external voice of DBSQL, supporting briefings, field events, and analyst engagements

Requirements

• 7+ years of product marketing experience at an enterprise software company, ideally in the data, cloud, or analytics space
• Candidates with a management consulting background and a strong track record of translating technical complexity into business value are encouraged to apply
• Track record of owning and executing go-to-market strategies that drive measurable product adoption and business impact
• Deep understanding of data warehousing, query engines, or modern data and AI platform technologies
• Experience developing and scaling positioning and messaging for technical buyers, with a portfolio of content that spans launches, sales assets, and thought leadership
• Skilled at collaborating with product and engineering to shape roadmap inputs and align GTM strategy to customer needs
• Proven ability to partner with sales, technical field teams, and demand gen to drive adoption and expansion across the funnel
• Excellent communicator with the ability to simplify technical concepts for both practitioner and executive audiences
• Strong cross-functional leadership and influence skills

Nice-to-haves

• Preferred technical academic background (BS in computer science or related discipline), coupled with MBA

Benefits

• Comprehensive benefits and perks that meet the needs of all employees
• Eligibility for annual performance bonus
• Equity options