Principal Product Marketing Manager - Footwear

About the position

Our mission at Columbia Sportswear is to unlock the outdoors for everyone. We are looking for a passionate and strategically minded Footwear Product Marketing Manager to lead product marketing initiatives across a range of activity-based business categories. This role is ideal for someone with a strong track record of success in footwear marketing, a passion for the outdoors, and who understands the unique needs of hikers, trail runners, and outdoor enthusiasts. You'll reflect the voice of the consumer, shaping product stories that resonate with target audiences, and drive brand loyalty.

Responsibilities

• Craft compelling product narratives that highlight performance, durability, sustainability, and footwear innovation tailored to outdoor consumers
• Drive seasonal GTM strategies for outdoor footwear collections, ensuring alignment across product, brand, and commercial
• Analyze footwear market trends, consumer behaviors, and competitor activity to inform product development and marketing strategies
• Oversee the full lifecycle of footwear products-from concept to launch, ensuring alignment with brand and long-term business goals
• Develop tools and training for sales teams and retail partners that highlight technical features, use cases, and brand storytelling to enable sell-in
• Work closely with Product Creation, Product Line Managers, Designers, Merchants, and Digital Marketing to ensure cohesive and authentic messaging
• Track product and campaign performance, consumer feedback, and sell-through data to refine future strategies

Requirements

• Bachelor's degree in marketing, Business, or related field
• 8+ years of professional experience in marketing and/or product marketing, preferably in outdoor footwear, apparel, or gear
• Experience with technical product storytelling and performance marketing, ideally in the footwear industry
• Data-driven experience, communicating analytics and data through presentations (Excel, PowerPoint, etc.)
• Experience with DTC and specialty outdoor retail channels
• Familiarity with PLM systems and digital asset management tools
• Knowledge of product development and insight-driven marketing

Benefits

• 401k plan plus a generous company match
• Medical, dental, vision, life insurance
• Disability insurance
• Flexible spending accounts
• Health savings account
• Assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services)
• EAP + free and confidential 24/7/365 counseling services
• Extensive wellness benefits
• Employee discounts
• Generous time off program